Paid Search Media Buyer

Hutch; United States; On-site; USD 41,000 - 83,000; Full time

Benefits offered by this job

Profit‑sharing program

Partner/owner opportunities

Startup growth environment

Job summary

Hutch Advertising is seeking a results‑oriented Paid Search Specialist to manage client campaigns across Google Ads and Microsoft Ads, optimizing strategies and reporting results to drive client growth and efficiency.

You will own daily performance checks, bid and keyword optimization, and tracking calibration while collaborating with leadership to forecast, allocate budgets, and push innovative test hypotheses in a fast-paced startup environment.

Qualifications

• Proven experience with Paid Search, Shopping, and Performance Max.
• Display, YouTube, and other channel experience a plus.
• Critical thinking and data-driven decision making; persuasive writing and deadline discipline.

Responsibilities

• Daily pacing and performance checks.
• Bid optimization across campaigns and platforms.
• Ad copy analysis and optimization.
• Keyword expansion and negative mining.
• Product feed optimization and account hygiene.
• Conversion tracking setup and calibration.
• Forecasting and budgeting contributions; weekly reporting and ad hoc analyses.

Skills

Paid search

Shopping ads

Performance Max

Critical thinking

Persuasive writing

Time and project prioritization

Deadline-driven

Campaign optimization

Data-driven decision making

Tools

Google Analytics

MarTech tools

Monday.com

Slack

Excel/Sheets

PowerPoint/Slides

Job description

About Hutch Advertising

We are a startup ad agency and marketing consultancy founded by industry veterans who believe the current client/agency model is broken. Simply put, we believe the best teams deliver the best results for clients, which translates to more profit for those clients and ultimately more income for the team who put in the hard work. So we work hard to find the best employees and then align everyone's incentives for win-win outcomes. This includes a unique profit-sharing program and options for employees to become partner/owners of the company. If you are smart, motivated, and want to get in on the ground floor of something special, please read on.

About the role

You will manage client campaigns across Google Ads and Microsoft Ads platforms. You will recommend strategies to the CEO, execute agreed-upon optimizations, monitor, and report back on results. And will be responsible for achieving clients’ growth and efficiency goals.

What you'll do

• Daily pacing and performance checks
• Bid optimization
• Ad copy analysis and optimization
• Keyword expansion
• Negative mining
• Product feed optimization
• Account hygiene
• Conversion tracking setup and calibration
• Troubleshoot changes in performance
• Contribute to forecasting and budgeting exercises
• Weekly reporting and analysis
• Ad hoc reporting as needed

Qualifications

• Proven experience with Paid Search, Shopping, and Performance Max
• Display, YouTube, and other channel experience a plus
• Critical thinking
• Persuasive writing and use of data
• Time and project prioritization
• Consistently meet deadlines
• Effectively deploying budgets across campaigns and platforms
• Proactive with recommendations
• Understand statistical significance/confidence levels
• Understand and optimize marketing metrics and KPIs
• Google Analytics and other MarTech tools
• Keep up with current industry trends
• Push the envelope with new hypotheses and tests
• Familiar with Monday.com, Slack, Excel/Sheets, Powerpoint/Slides
• Embrace rapid change

Payment

Our goal is simply to find and keep the best people on our team. So we pay competitively and treat you fair.

• Typically we pay an hourly fee based on your experience
• We’re open to considering fixed monthly fees and even rev-share fee structures
• We will collaboratively set task lists weekly, budgets monthly, and strategies quarterly
• Expect 5-10 hours per client per week to start, though that can scale
• Plan to start with one client and scale up to others with strong performance over time