Strategic Paid Search Director — Ecommerce Growth

Mirasma; Miami (FL); Vor Ort; USD 120.000 - 140.000; Vollzeit

Benefits dieser Stelle

Medical coverage

Dental & Vision

Disability & Life insurance

ADP TotalSource benefits

Zusammenfassung

The Account Director, Paid Search – Ecommerce at Mirasma leads strategic direction for ecommerce clients, driving growth through Google Ads across Search, YouTube, Shopping, and Performance Max.

Based in Miami, you will partner with founders and marketing leaders to scale paid acquisition while maintaining efficiency and alignment with business goals, translating performance insights into actionable strategies.

Qualifikationen

• 4–7+ years of experience in performance marketing, account strategy, or client-facing roles.
• Strong experience with Google Ads for ecommerce brands, including Search, YouTube, Shopping, and Performance Max.
• Background in an agency, consulting, or performance-driven environment.
• Proven ability to scale accounts while maintaining or improving efficiency.

Aufgaben

• Own the strategic direction of assigned client accounts.
• Lead growth initiatives across Google Ads, including Search, YouTube, Shopping, and Performance Max.
• Advise on scaling strategies while maintaining efficiency across CPA, MER, and contribution margin.
• Identify opportunities across budgets, channels, creatives, and funnels to drive growth.
• Act as the primary strategic point of contact for clients.
• Lead client calls, performance reviews, and strategic planning sessions.
• Provide clear, data-backed recommendations and direction.
• Build strong relationships with founders, operators, and marketing teams.
• Work closely with media buyers to ensure execution aligns with strategy.
• Interpret performance data and guide optimizations and priorities.
• Identify risks, inefficiencies, and areas for improvement across accounts.
• Ensure campaigns scale effectively while maintaining strong fundamentals.
• Collaborate with creative strategists and media buyers to align on testing and execution.
• Provide input on creative direction, messaging, and testing frameworks.
• Ensure internal teams remain aligned with client goals and strategy.
• Develop growth roadmaps, testing plans, and scaling strategies.
• Align budget allocation with performance goals and business objectives.
• Continuously refine strategy based on data, testing outcomes, and market trends.

Kenntnisse

Performance marketing

Google Ads

Account strategy

Client-facing

Data-driven decisions

Communication

Strategic thinking

Ausbildung

Bachelor’s degree in marketing or related field

Tools

Google Ads

Google Analytics

Excel

Jobbeschreibung

The Account Director, Paid Search – Ecommerce at Mirasma leads strategic direction for ecommerce clients, driving growth through Google Ads across Search, YouTube, Shopping, and Performance Max.

Based in Miami, you will partner with founders and marketing leaders to scale paid acquisition while maintaining efficiency and alignment with business goals, translating performance insights into actionable strategies.