Senior Google Ads Strategist for Ecommerce Growth (Hybrid)

Mirasma; San Diego (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

Life and disability insurance

60-day waiting period

Job summary

Mirasma is seeking a senior-level Paid Media / Performance Marketing overseer in San Diego. You will not build campaigns daily; you will guide a team of Media Buyers, run mini-audits, diagnose account health, and steer strategy for high-spend ecommerce accounts.

You’ll collaborate with the Chief Strategist and Account Director, delegating execution while focusing on high-level decisions, attribution, and client communications. Hybrid role with strong compensation.

Qualifications

• 6+ years managing Google Ads for ecommerce; high monthly spend experience.
• 1+ years of client-facing experience, co-presenting on calls.
• Deep, current expertise across Search, Performance Max, Shopping, and Demand Gen.
• Track record of scale-vs-efficiency tradeoff calls under budget and margin pressure.
• Ability to assess account performance holistically across full campaign portfolio.
• Strong bias toward new customer acquisition over branded-search-only wins.
• Experience reviewing or auditing someone else’s account work.
• Comfort delegating and managing a Media Buyer’s workload without micromanaging.
• Strong grasp of attribution concepts and their impact on strategy.
• Sharp, structured communicator able to explain the “why” behind strategic calls.

Responsibilities

• Run recurring mini-audits across a portfolio of high-spend ecommerce accounts.
• Identify misallocated spend, underperforming segments, zero-conversion waste, and reallocation opportunities.
• Flag account risks before they become client-facing problems.
• Determine when to pivot toward scale vs efficiency.
• Evaluate holistically across the full campaign mix; understand interaction of Search, PMax, Shopping, Demand Gen.
• Push accounts toward genuine new customer acquisition.
• Set quarter-over-quarter and month-over-month strategic priorities.
• Advise on Search, PMax, Shopping, Demand Gen strategy, including budget shifts.
• Monitor daily pacing and pivot with the Media Buyer as needed.
• Delegate reporting and routine optimizations to Media Buyers; review output.
• Coach Media Buyers on execution quality and skill gaps.
• Translate high-level strategy into clear, actionable directions.

Skills

Google Ads management for ecommerce

Client facing experiences

Search, Performance Max, Shopping, and

Scale-vs-efficiency tradeoffs

Holistic account evaluation

New customer acquisition focus

Audit someone else’s work

Delegating to Media Buyer

Attribution concepts

Clear, structured communication

Tools

Windsor.ai

NorthBeam

Job description

Mirasma is seeking a senior-level Paid Media / Performance Marketing overseer in San Diego. You will not build campaigns daily; you will guide a team of Media Buyers, run mini-audits, diagnose account health, and steer strategy for high-spend ecommerce accounts.

You’ll collaborate with the Chief Strategist and Account Director, delegating execution while focusing on high-level decisions, attribution, and client communications. Hybrid role with strong compensation.