Strategic Offer & Campaign Analytics Lead

Vistra Corp.; Irving (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Vistra Retail Operations Company in Irving, TX seeks a Sr. Analyst, Offer Strategy and Campaign Analytics to optimize product mix and margins for the TXU Energy brand. You will analyze campaign performance, support forecasting, and drive improvements in pricing and offers across channels.

Responsibilities include modeling, data analysis, and collaboration with sales/marketing to identify performance enhancements, with a focus on data-driven decision making and timely reporting.

Qualifications

• Advanced experience in data modeling in Excel
• Proficiency in SQL and statistical software
• Experience with Snowflake, Python, and Tableau for analytics
• Familiarity with AI-enabled analytics and automation tools is a plus

Responsibilities

• Conduct economic, financial, competitive, and pricing analysis
• Evaluate residential offer strategy through channel performance and pricing analysis
• Lead go-to-market planning models and analyze large data sets in Excel, Tableau, SQL, Snowflake, or Python
• Monitor margins and support minimizing customer losses
• Provide ad hoc reporting to drive timely business decisions
• Analyze markets to identify growth opportunities and market segments
• Present results and recommendations to management with clear implications
• Collaborate with sales/marketing to improve performance
• Support monthly and annual planning/forecasting
• Drive on-time, defect-free pricing and offers execution across channels

Skills

SQL

Tableau

Python

Excel data modelling

Snowflake

Statistical software

Education

Bachelor's degree in quantitative field

Master's degree (preferred)

Tools

Snowflake

Tableau

Job description

Vistra Retail Operations Company in Irving, TX seeks a Sr. Analyst, Offer Strategy and Campaign Analytics to optimize product mix and margins for the TXU Energy brand. You will analyze campaign performance, support forecasting, and drive improvements in pricing and offers across channels.

Responsibilities include modeling, data analysis, and collaboration with sales/marketing to identify performance enhancements, with a focus on data-driven decision making and timely reporting.