Sr. Analyst, Offer Strategy & Campaign Analytics

TXU Retail Services Company; Irving (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading energy provider in Texas is seeking a Sr. Analyst for Offer Strategy & Campaign Analytics. This role involves analyzing campaign performance to deliver product mix and margin targets. The candidate will lead market planning and use advanced data modeling in tools like SQL, Snowflake, and Tableau. A Bachelor's degree with relevant experience is essential. Join us to make impactful decisions and contribute to our continuous success in a dynamic environment.

Qualifications

• 3+ years of work experience in financial, data, or business analytics.
• Advanced data modeling experience.
• Proficiency in SQL and statistical software.

Responsibilities

• Conduct economic, financial, competitive, and pricing analysis.
• Lead enhancement of go-to market planning models.
• Analyze markets and identify improvement segments.

Skills

Data modeling

SQL programming

Statistical software

Excel

Python

Tableau

Education

Bachelor's degree in quantitative business function

Master's degree with 2+ years of experience

Tools

Snowflake

Tableau

Job description

Sr. Analyst, Offer Strategy & Campaign Analytics page is loaded## Sr. Analyst, Offer Strategy & Campaign Analyticslocations: Irving, Texastime type: Full timeposted on: Posted Todayjob requisition id: 40015266If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.**Job Summary**The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role to deliver product mix and margin targets for TXU Energy brand. As part of the broader pricing and margin management team, the Sr. Analyst has responsibility for delivering optimized margin outcomes in accordance with customer growth and financial goals, analyzing campaign performance and providing actionable insights, leading improvements to business processes and facilitating the creation of appropriate reporting.**Job Description****ESSENTIAL DUTIES AND RESPONSIBILITIES*** Conduct economic, financial, competitive, and pricing analysis* Assist in evaluating residential offer strategy by performing detailed analysis on channel performance, pricing, and sales mix* Lead enhancement of go-to market planning models that help execute / launch campaigns; must be comfortable dealing with large quantities of data in Excel, Tableau, SQL, Snowflake, and /or Python* Proactively monitor and manage the margins of new and existing customers while supporting company efforts to minimize customer losses* Conduct ad hoc reporting and analysis to drive critical time sensitive business decisions* Proactively analyze markets and identify market segments where the company's position could be improved* Conduct variance analysis on sales mix and margin performance at the channel and program level; assist in presenting results, key observations, implications, and recommendations to mid and senior management* Collaborate with sales and marketing channels to identify performance improvement opportunities and design effective tools and tactics to improve performance* Support monthly and annual planning / forecasting process* Leverage project management practices to drive on‐time, defect‐free execution of pricing and offers across channels and programs* Actively participate in cross-functional teams, providing analysis expertise, offering original perspectives, and challenging the conventional view to better align decision making with changing market environments**REQUIREMENTS*** Bachelor’s degree with 3+ years of work experience (or Master’s with 2+ years) in quantitative business function which includes financial, data, or business analytics or related field* Must have advanced experience in data modeling (Excel), with proficiency in SQL programming and statistical software, such as Snowflake, Python and data visualization tools (Tableau)* Experience leveraging AI‐enabled analytics and automation tools to enhance offer strategy, campaign analysis, and decision support is a strong plus* Knowledge and experience with customer facing and project coordination/management methods preferred* Preference given to experience that includes portfolio performance management, go-to market strategies, pricing strategies and tactics, and/or a holistic view of cross functional roles and dependencies* Exhibit a high level of morale and open communication, promoting transparency across the organization regarding offer strategy decisions**Job Family**Marketing**Company**Vistra Retail Operations Company**Locations**Irving, TexasTexas### *We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!*### ***If you currently work for Vistra or its subsidiaries, please apply via the internal career site.*****It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.****If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at [e-mail] to make a request.**Vistra’s hardworking team is committed to its purpose, “lighting up lives, powering a better way forward” and is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors. Learn more about how Vistra is powering a better way forward at .