Sr. Analyst, Offer Strategy & Campaign Analytics

Vistra Retail Operations Company; United States; On-site; USD 80,000 - 100,000; Full time

Job summary

Vistra Retail Operations Company is seeking a Sr. Analyst for Offer Strategy and Campaign Analytics. This role focuses on delivering product mix and margin targets, while analyzing campaign performance and optimizing margins to meet customer growth and financial goals.

The ideal candidate has a Bachelor’s degree and 3+ years in a quantitative role. Proficiency in SQL, Excel, and statistical software is essential. The job is based in Irving, Texas and offers opportunities to work on cross-functional projects.

Qualifications

• 3+ years of work experience in a quantitative business function.
• Advanced experience in data modeling and proficiency in SQL.
• Experience with AI-enabled analytics tools.

Responsibilities

• Conduct economic, financial, competitive, and pricing analysis.
• Assist in evaluating residential offer strategy.
• Lead enhancement of go-to-market planning models.
• Proactively monitor and manage margins of customers.
• Conduct ad-hoc reporting and analysis.

Skills

Data modeling (Excel)

SQL programming

Statistical software (Snowflake, Python, Tableau)

AI-enabled analytics and automation tools

Project coordination and management

Education

Bachelor’s degree or Master’s degree in quantitative business

Tools

Excel

Tableau

SQL

Snowflake

Python

Job description

Job Summary

The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role in delivering product mix and margin targets for the TXU Energy brand. As part of the broader pricing and margin management team, the analyst is responsible for optimizing margin outcomes in line with customer growth and financial goals, analyzing campaign performance, leading improvements to business processes, and facilitating the creation of appropriate reporting.

Responsibilities

• Conduct economic, financial, competitive, and pricing analysis.
• Assist in evaluating residential offer strategy by performing detailed analysis on channel performance, pricing, and sales mix.
• Lead enhancement of go‑to‑market planning models that help execute and launch campaigns; manage large quantities of data in Excel, Tableau, SQL, Snowflake, and/or Python.
• Proactively monitor and manage margins of new and existing customers while supporting company efforts to minimize customer losses.
• Conduct ad‑hoc reporting and analysis to drive critical, time‑sensitive business decisions.
• Analyze markets and identify segments where the company's position could be improved.
• Conduct variance analysis on sales mix and margin performance at the channel and program level; present results, observations, implications, and recommendations to mid‑ and senior management.
• Collaborate with sales and marketing channels to identify performance improvement opportunities and design effective tools and tactics.
• Support monthly and annual planning and forecasting processes.
• Leverage project‑management practices to drive on‑time, defect‑free execution of pricing and offers across channels.
• Actively participate in cross‑functional teams, providing analysis expertise and original perspectives.

Qualifications

• Bachelor’s degree with 3+ years of work experience (or Master’s with 2+ years) in a quantitative business function including finance, data, or business analytics.
• Advanced experience in data modeling (Excel) and proficiency in SQL programming and statistical software such as Snowflake, Python, and Tableau.
• Experience with AI‑enabled analytics and automation tools to enhance offer strategy, campaign analysis, and decision support.
• Knowledge and experience with customer‑facing project coordination and management methods preferred.
• Experience that includes portfolio performance management, go‑to‑market strategies, pricing strategies and tactics, and a holistic view of cross‑functional roles and dependencies.
• High morale, open communication, and a commitment to transparency regarding offer strategy decisions.

Location

Irving, Texas, United States

Equal Employment Opportunity

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

Accommodations

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email [e-mail].