Strategic Multichannel Marketing Lead

Southland Credit Union; Los Alamitos (CA); On-site; USD 79,000 - 99,000; Full time

Job summary

Southland Credit Union is seeking an Integrated Marketing Manager to turn big ideas into measurable results. You will shape multi-channel campaigns, translate business priorities into marketing strategy, and drive member acquisition and engagement across channels.

Collaborate with the VP of Marketing and cross-functional teams to plan, execute, and evaluate initiatives, balancing strategy with execution and ensuring compliance and brand standards.

Qualifications

• Five or more years of progressive marketing experience with integrated campaigns.
• Independent leadership of multichannel marketing initiatives from planning through evaluation.
• Strong copywriting and storytelling across digital and traditional channels.
• Experience coordinating cross-functional teams and managing timelines.

Responsibilities

• Translate organizational priorities into marketing strategies that connect audiences with messages.
• Lead campaigns across digital advertising, email, websites, social media, direct mail, and more.
• Monitor performance using analytics and KPIs to improve acquisition, engagement, and retention.
• Coordinate budgets, approvals, and stakeholder feedback to ensure strategic alignment.

Skills

Integrated marketing

Cross-functional teamwork

Copywriting

Digital marketing

Analytics

Campaign measurement

Strategic thinking

Education

Bachelor's degree in Marketing/Communications/PR

Tools

ActiveCampaign

Kentico

Google Analytics

Google Tag Manager

Job description

Southland Credit Union is seeking an Integrated Marketing Manager to turn big ideas into measurable results. You will shape multi-channel campaigns, translate business priorities into marketing strategy, and drive member acquisition and engagement across channels.

Collaborate with the VP of Marketing and cross-functional teams to plan, execute, and evaluate initiatives, balancing strategy with execution and ensuring compliance and brand standards.