Strategic Multi-Platform Media Planner

Sinclair Inc.; New York (NY); On-site; USD 60,000 - 73,000; Full time

Benefits offered by this job

Retirement plan

Life insurance

Disability insurance

Health plan

Dental plan

Vision plan

Flexible spending accounts

Sick leave

Vacation time

Personal time

Parental leave

Employee stock purchase plan

Job summary

Sinclair, Inc. seeks a detail-oriented Sales Planner to support pre-sale and mid-flight operations across Digital, Linear, Social, and Audio media. You will craft strategic media plans, translate RFPs into proposals, and ensure accurate billing and reporting in partnership with Sales, Pricing, Inventory, and Ad Operations.

This role focuses on sales planning, not client management. The position requires 3+ years in media planning or sales operations and a Bachelor’s degree or equivalent.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 3+ years of experience in media planning, sales operations, or pricing & inventory within a publisher, network, or agency.
• Strong analytical and organizational skills with exceptional attention to detail.
• Proficiency in Excel and familiarity with ad sales systems such as Freewheel, Operative One/AOS, WideOrbit, Broadway, Prisma, or Google Ad Manager.

Responsibilities

• Develop and refine multi-platform media plans aligned with sales strategy, pricing guidance, and client goals.
• Partner with the Sales team to translate RFPs into actionable, competitive proposals.
• Collaborate with Pricing & Planning to maintain rate integrity and ensure margin objectives are met.
• Coordinate with Inventory Management to confirm availability and optimize utilization across campaigns.
• Maintain deal accuracy from proposal through IO submission, ensuring plans reflect current inventory and approved pricing.
• Track sold inventory and forecast revenue pacing for assigned accounts.
• Own the preparation and accuracy of campaign performance reports, surfacing results and pacing updates to the Account Manager for client delivery.
• Partner with Campaign Management and Finance to reconcile billing, delivery, and revenue discrepancies.
• Maintain up-to-date records of booked revenue, flight dates, and campaign changes to ensure accurate financial reporting.
• Provide proactive visibility into pacing or delivery concerns that may impact revenue or performance to Account Management and Sales.
• Process and review Insertion Orders (IOs) to ensure accuracy and alignment with approved plans.
• Collaborate with Campaign Management and Traffick teams to support smooth campaign setup and execution readiness.
• Support Operation Leadership in forecasting, reporting, and pipeline management.
• Maintain and improve internal planning documents, templates, and pricing matrices.
• Identify workflow efficiencies to improve speed and accuracy across Sales Planning and Campaign Management.
• Work with Marketing and Research to incorporate sponsorship opportunities or insights into proposals when applicable.

Skills

Media planning

Sales operations

Excel

Ad sales systems

Education

Bachelor's degree or equivalent

Tools

Freewheel

Operative One/AOS

WideOrbit

Broadway

Prisma

Google Ad Manager

Job description

Sinclair, Inc. seeks a detail-oriented Sales Planner to support pre-sale and mid-flight operations across Digital, Linear, Social, and Audio media. You will craft strategic media plans, translate RFPs into proposals, and ensure accurate billing and reporting in partnership with Sales, Pricing, Inventory, and Ad Operations.

This role focuses on sales planning, not client management. The position requires 3+ years in media planning or sales operations and a Bachelor’s degree or equivalent.