Advertising Campaign Orchestrator

Sinclair Broadcast Group; New York (NY); On-site; USD 30,000 - 36,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Sick leave

Vacation time

Personal time

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group is seeking a Campaign Strategist to support launch and optimization of linear and digital campaigns across our portfolio, partnering with Sales, Planning, Traffic, Finance, and Marketing to ensure accurate execution from order entry to completion.

The ideal candidate is organized, detail-oriented, proactive, and comfortable juggling multiple priorities in a fast-paced media environment, with strong Excel skills and experience with GAM, JIRA, Megaphone, and related tools.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• 2–4 years of experience in advertising operations, campaign management, media planning, sales support, traffic, or related field.
• Understanding of linear and digital advertising workflows and campaign execution.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.
• Proficiency in Excel and experience with reporting, inventory management, and campaign tracking.
• Experience with platforms such as GAM, Broadway, JIRA, Teams, Megaphone, Sprout, Smartsheet, or similar tools.
• Excellent communication skills and ability to manage multiple priorities in a deadline-driven environment.

Responsibilities

• Support post-sale campaign execution across linear, digital, social, podcast, and O&O platforms.
• Coordinate campaign setup, trafficking, flighting, inventory allocation, and fulfillment activities.
• Monitor campaign delivery, pacing, and performance; identify and resolve issues.
• Maintain accurate campaign, advertiser, inventory, and order information in company systems.
• Support make-goods, liability management, inventory adjustments, and campaign documentation.
• Serve as a primary operational resource for Account Executives, Planners, and internal stakeholders.
• Provide timely campaign updates, status reporting, and issue resolution.
• Respond to campaign inquiries and support client service through proactive communication.
• Partner cross-functionally with Sales, Planning, Traffic, Finance, Marketing, and Operations to ensure success.
• Support discrepancy resolution, billing validation, and monthly reporting processes.
• Assist with inventory management, revenue tracking, and quarterly readiness activities.
• Help ensure campaign commitments, reporting, and documentation are accurate and complete.
• Prepare and deliver post-campaign MSA reporting packages to internal teams and clients.

Skills

Analytical skills

Attention to detail

Excel proficiency

Multitasking

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

GAM

Broadway

JIRA

Teams

Megaphone

Sprout

Smartsheet

Job description

Sinclair Broadcast Group is seeking a Campaign Strategist to support launch and optimization of linear and digital campaigns across our portfolio, partnering with Sales, Planning, Traffic, Finance, and Marketing to ensure accurate execution from order entry to completion.

The ideal candidate is organized, detail-oriented, proactive, and comfortable juggling multiple priorities in a fast-paced media environment, with strong Excel skills and experience with GAM, JIRA, Megaphone, and related tools.