Strategic Media Planning Lead — Full-Funnel Growth

Apple, Inc.; New York (NY); On-site; USD 150,000 - 226,000; Full time

Benefits offered by this job

Stock options

RSU awards

Employee stock purchase plan

Medical and dental coverage

Retirement benefits

Discounted products and services

Tuition reimbursement

Relocation assistance

Job summary

Apple is seeking a Strategic Media Planning Lead for Apple Services in New York City. You will craft paid media and cross-channel strategies to drive full-funnel impact, coordinating with channel teams, marketing leads, and analytics to deliver data-informed campaigns.

Strong communication and cross-functional collaboration are essential in a fast-paced environment. You will also guide budget allocation, audience targeting, and messaging strategy, while contributing as a thought leader across

Qualifications

• 8+ years media planning and strategy experience, either at an agency or in-house.
• Expertise in end-to-end campaign planning and management for full funnel KPIs including awareness, engagement, and performance.
• Familiarity with digital advertising, social media platforms, custom partnerships, Above The Line and their relationship with each other in multifaceted, integrated campaigns.

Responsibilities

• Develop paid media and cross-channel strategies within Apple Services to drive full funnel impact.
• Manage workflow between internal channel teams and business stakeholders, and implement each strategy.
• Analyze channel performance and provide insights to ensure plans, optimizations and results are understood by key partners.
• Position yourself as the strategic thought leader for business stakeholders, guiding audience targeting and budget allocation.

Skills

Media planning

Strategy development

Digital advertising

Data-driven decisions

Performance measurement

Job description

Apple is seeking a Strategic Media Planning Lead for Apple Services in New York City. You will craft paid media and cross-channel strategies to drive full-funnel impact, coordinating with channel teams, marketing leads, and analytics to deliver data-informed campaigns.

Strong communication and cross-functional collaboration are essential in a fast-paced environment. You will also guide budget allocation, audience targeting, and messaging strategy, while contributing as a thought leader across