Director, Marketing Strategy & Planning — Executive Impact

Apple, Inc.; Cupertino (CA); On-site; USD 268,000 - 429,000; Full time

Benefits offered by this job

Employee stock programs

Discretionary bonuses

Relocation assistance

Medical and dental coverage

Product discounts

Job summary

Apple is seeking a Director of Marketing Strategy and Planning to shape big-picture strategy, drive integrated planning, and coordinate across product marketing, brand, and PR. You will partner with senior marketing leaders and the SVP Worldwide Marketing to develop strategy and ensure alignment across functions.

The role requires a proven track record in marketing strategy, strong narrative and communication skills, and a capacity to operate in a fast-paced, global environment.

Qualifications

• 12+ years of experience in marketing strategy, business planning, or related field.
• Proven ability to develop marketing strategies that drive measurable outcomes.
• Strong narrative skills for executive audiences.
• Excellent communication and stakeholder influence across functions.
• Solid analytical and financial acumen with budgets and metrics.

Responsibilities

• Lead development of Apple Marketing's annual and multi-year strategy aligned with priorities.
• Identify trends, competitive dynamics, and market opportunities for Apple Marketing.
• Collaborate with product marketing, brand, and PR for cohesive initiatives.
• Synthesize inputs into a unified view guiding decisions and funding.
• Own quarterly and annual marketing planning including budgets and goals.
• Establish rhythm of business with cadences and reviews across marketing.
• Identify gaps and dependencies, driving cross-team alignment.
• Ensure plans are integrated and sequenced for execution.
• Prepare strategic briefings and recommendations for senior leadership.
• Track progress and surface risks or opportunities to leadership.

Skills

Marketing strategy

Business planning

Management consulting

Executive communication

Financial acumen

Education

MBA

Advanced degree

Job description

Apple is seeking a Director of Marketing Strategy and Planning to shape big-picture strategy, drive integrated planning, and coordinate across product marketing, brand, and PR. You will partner with senior marketing leaders and the SVP Worldwide Marketing to develop strategy and ensure alignment across functions.

The role requires a proven track record in marketing strategy, strong narrative and communication skills, and a capacity to operate in a fast-paced, global environment.