Strategic Media Lead, B2B/B2C

Apple, Inc.; Culver City (CA); Vor Ort; USD 150.000 - 226.000; Vollzeit

Zusammenfassung

Apple, Inc. is seeking a Strategic Media Planning Lead to develop paid media and cross-channel strategies for Services across B2B and B2C verticals. You will collaborate with channel teams, marketing leads, creative strategists and analytics to build data-informed campaigns and drive full funnel impact.

You will manage workflow between internal teams and stakeholders, analyze performance, and provide recommendations to optimize plans, budgets and messaging in a fast-paced environment.

Qualifikationen

• 8+ years in media planning and strategy, agency or in-house.

Aufgaben

• Develop paid media and cross-channel strategies for Apple Services.
• Manage workflows between channel teams and stakeholders.
• Analyze marketing channel performance and provide actionable insights.
• Communicate challenges, solutions, and recommendations clearly.
• Collaborate with cross-functional teams on branding and messaging.

Kenntnisse

Media planning

Campaign planning

Analytics & insights

Digital advertising

Social media

Partnerships

Measurement & testing

Communication

Ausbildung

BS/BA degree

Jobbeschreibung

Apple, Inc. is seeking a Strategic Media Planning Lead to develop paid media and cross-channel strategies for Services across B2B and B2C verticals. You will collaborate with channel teams, marketing leads, creative strategists and analytics to build data-informed campaigns and drive full funnel impact.

You will manage workflow between internal teams and stakeholders, analyze performance, and provide recommendations to optimize plans, budgets and messaging in a fast-paced environment.