Senior Media Planner: Omnichannel Strategy & Insights

Adelphi Group; Los Angeles (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

UM is seeking a Senior Associate, Planning to support the vision and strategic plan for the account. You will help ensure success across quality, client relationships, financials, and team health while launching industry-leading media work.

You will create omnichannel media plan recommendations and build expertise in planning tools, research sources, and media math. Strong communication and cross-team collaboration are essential to success.

Qualifications

• Willingness to learn and adapt to a fast-paced media environment.
• Strong attention to detail with time management and analytical thinking.
• Ability to work cross-functionally with internal and external teams.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Support omnichannel media plan recommendations (TV, Print, Radio, Digital, OOH).
• Develop mastery of planning tools, research sources, and media math.
• Refine planning concepts, presentation, and written communications.
• Maintain accuracy of media plan components like flows and budgets.
• Foster relationships with clients, vendors, publishers, and internal teams.
• Develop strategic POVs on partner offerings and technology.
• Use syndicated research to derive trends and insights for planning.

Skills

Media planning experience

Media buying experience

Planning principles & media math

Microsoft Office proficiency

Cross-functional collaboration

Communication & presentation skills

Detail-oriented & time management

Tools

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

eMarketer

SharePoint

Job description

UM is seeking a Senior Associate, Planning to support the vision and strategic plan for the account. You will help ensure success across quality, client relationships, financials, and team health while launching industry-leading media work.

You will create omnichannel media plan recommendations and build expertise in planning tools, research sources, and media math. Strong communication and cross-team collaboration are essential to success.