Senior Media Investment Associate: TV & Digital

Publicis Groupe; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Senior Associate, Investment in New York to develop and execute integrated media plans across Linear TV and Digital Video. You will negotiate buys, analyze delivery, and collaborate with traditional and digital teams to drive acquisition and branding outcomes.

The role requires 1+ years in media planning/buying, strong analytical skills, and proficiency with industry tools. Competitive compensation and a comprehensive benefits package are offered.

Qualifications

• 1+ years of experience in media planning and buying across Linear TV and/or Digital Video.
• Strong understanding of acquisition and branding strategies.
• Proficiency with media tools and systems (Prisma, Mediaocean, MBOX).
• Proficiency in Excel, Word, PowerPoint for reporting and analysis.

Responsibilities

• Develop and execute integrated media plans across Linear and Digital Video.
• Negotiate and buy approved media plans across traditional and digital channels.
• Collaborate with planning & buying teams to ensure synergy between Linear and Digital strategies.
• Develop success metrics and reporting for all campaigns and optimize accordingly.
• Review post-buy analysis for Linear and Digital campaigns.
• Analyze ADU packages and optimize delivery across platforms.

Skills

Media planning

Media buying

Quantitative skills

MS Office

Tools

Prisma

Mediaocean

MBOX

Nielsen Net Ratings

Job description

Spark Foundry, part of Publicis Groupe, seeks a Senior Associate, Investment in New York to develop and execute integrated media plans across Linear TV and Digital Video. You will negotiate buys, analyze delivery, and collaborate with traditional and digital teams to drive acquisition and branding outcomes.

The role requires 1+ years in media planning/buying, strong analytical skills, and proficiency with industry tools. Competitive compensation and a comprehensive benefits package are offered.