Senior Associate, Digital Media Planner — Impact and Growth

Publicis Groupe; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Dental and vision

Parental and family care leave

Job summary

Spark Foundry is seeking a Senior Associate to support digital media planning and buying across multiple programs in a fast-paced environment. You will manage day-to-day planning for broadband video, brand online plans, and TV-centric digital extensions, while aligning with traditional teams to maximize synergy.

Responsibilities include negotiating buys, developing metrics, and reporting/optimizing performance.

Qualifications

• 1+ years of online/digital media planning and implementation expertise.
• Acquisition and branding background and familiarity with listed systems/tools.
• Strong oral/written communication and negotiation skills.

Responsibilities

• Manage day-to-day planning and buying across a variety of digital programs.
• Develop digital media plan recommendations based on integrated planning processes.
• Connect with traditional planning and buying teams to ensure ideal synergy.
• Negotiate and buy approved digital media plan programs.
• Develop success metrics/measurement goals for all digital programs.
• Report on and optimize digital programs on an ongoing basis.

Skills

Digital media planning

Negotiation

Strong communication

Campaign optimization

Tools

Mediaocean

MBox

Nielsen Net Rating

Comscore

AdRelevance

eMarketer

Forrester

PowerPoint

Excel

Word

Job description

Spark Foundry is seeking a Senior Associate to support digital media planning and buying across multiple programs in a fast-paced environment. You will manage day-to-day planning for broadband video, brand online plans, and TV-centric digital extensions, while aligning with traditional teams to maximize synergy.

Responsibilities include negotiating buys, developing metrics, and reporting/optimizing performance.