Strategic Media Planner: Cross-Channel Campaigns

G&S Integrated Marketing Communications Group; Oregon; Hybrid; USD 55,000 - 75,000; Full time

Job summary

G&S Integrated Marketing Communications Group is seeking a Media Planner to craft research-based media strategies and plans that align with client goals. You will lead cross-channel planning, develop measurement frameworks, and create briefs, presentations, and flowcharts to support campaign decisions.

Collaborating with account teams and activation partners, you will translate insights into tactical recommendations, manage budgets, and contribute to performance reporting across traditional and

Qualifications

• 2-3 years of professional experience in media planning.
• Working knowledge of traditional and digital paid media channels.
• Understanding of media planning fundamentals, including media math, reach and frequency, audience research, market analysis, measurement, and reporting.
• Ability to develop and clearly present strategic media recommendations, campaign plans, and supporting rationale to clients and internal teams.
• Proficiency in Microsoft Excel and PowerPoint, including data organization and analysis.
• Strong analytical and critical thinking skills.
• Strong organizational skills with ability to manage multiple priorities and deadlines.
• Effective written and verbal communication skills.

Responsibilities

• Develop research-based media strategies and recommendations informed by client objectives, audience insights, competitive analysis, and media trends.
• Lead media research and analysis for assigned clients, leveraging agency tools and resources to inform planning decisions.
• Create cross-channel media plans, channel strategies, tactical recommendations, and presentations to support client alignment and approval.
• Collaborate with media activation and digital teams to develop tactical media recommendations, negotiate placements, and support campaign execution.
• Prepare media buying specifications and review insertion orders to ensure accurate communication and execution of plans.
• Support campaign reporting and performance analysis recaps, ensuring results align with KPIs.

Skills

Media planning

Cross-channel campaigns

Budget oversight

Excel

PowerPoint

Data interpretation

Stakeholder communication

Collaboration across teams

Tools

Excel

PowerPoint

Job description

G&S Integrated Marketing Communications Group is seeking a Media Planner to craft research-based media strategies and plans that align with client goals. You will lead cross-channel planning, develop measurement frameworks, and create briefs, presentations, and flowcharts to support campaign decisions.

Collaborating with account teams and activation partners, you will translate insights into tactical recommendations, manage budgets, and contribute to performance reporting across traditional and