Cross-Channel Media Strategist

Trakstar; Plano (TX); On-site; USD 70,000 - 80,000; Full time

Job summary

Intertrend is seeking a curious, proactive Media Planner who can transform audience insights, cultural understanding and media opportunities into effective cross‑channel plans. You will partner with Strategy, Creative, Account and Analytics teams to develop recommendations, execute campaigns, optimize performance and translate results into actionable insights.

This hands‑on role involves client interactions, partner meetings and ongoing optimization, with exposure to media planning, trafficking,

Qualifications

• Minimum of 2 years of experience in media planning, including campaign strategy, media research, and performance analysis.
• Curious and proactive mindset with willingness to explore new ideas and opportunities.
• Resourceful and solutions-oriented when challenges arise and timelines are tight.
• Accountable for work, deadlines and budget details.
• Analytical and able to translate data into actionable insights and recommendations.
• A storyteller who can communicate the implications of data to clients.

Responsibilities

• Develop strategic, cross‑channel media recommendations based on client objectives, audience insights, cultural behaviors and historical performance.
• Understand and articulate the roles of paid, owned and earned media within broader campaigns.
• Collaborate with Strategy, Creative and Account teams to connect media thinking with campaign ideas and consumer journey.
• Manage campaign execution from plan approval through launch, including IOs, trafficking, and partner communication.
• Monitor pacing, delivery and performance and flag issues early.
• Translate data and media performance into clear client-facing stories and actionable recommendations.

Skills

Media planning

Campaign strategy

Performance analysis

Audience insights

Cross-channel planning

Tools

Syndicated research

Job description

Intertrend is seeking a curious, proactive Media Planner who can transform audience insights, cultural understanding and media opportunities into effective cross‑channel plans. You will partner with Strategy, Creative, Account and Analytics teams to develop recommendations, execute campaigns, optimize performance and translate results into actionable insights.

This hands‑on role involves client interactions, partner meetings and ongoing optimization, with exposure to media planning, trafficking,