Strategic Media Planner: Cross-Channel Campaign Architect

G&S Business Communications LLC; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

G&S Business Communications LLC seeks a Media Planner to build research-based media strategies and multi-channel plans aligned with client objectives. You will lead research, craft tactical recommendations, and prepare briefs, flowcharts, and presentations to support approvals.

Collaborate with account, creative, digital, and activation teams to ensure integrated campaigns across traditional and digital channels, measuring success against KPIs and client goals.

Qualifications

• 2–3 years of professional experience in media planning, including cross-channel campaign development, client relationship management, and budget oversight.
• Knowledge of traditional and digital paid media channels, planning practices, and emerging media trends.
• Understanding of media planning fundamentals: media math, reach and frequency, audience research, and reporting.
• Ability to present strategic media recommendations and campaign plans to clients and internal teams.
• Proficiency in Excel and PowerPoint; able to organize and communicate data effectively.
• Strong analytical, problem-solving, and attention to detail; manage multiple campaigns.
• Excellent written and verbal communication; collaborate with stakeholders and respond to feedback.
• Ability to work across account, creative, digital, and media activation teams.

Responsibilities

• Develop research-based media strategies and recommendations informed by objectives and trends.
• Lead media research and analysis to inform planning decisions.
• Create cross-channel media plans, channel strategies, and presentations for client alignment.
• Develop POVs on emerging media opportunities with research support.
• Collaborate with activation and digital teams to develop tactical recommendations and negotiate placements.
• Prepare media flowcharts, budgets, and buying specifications.
• Coordinate creative deliverables and deadlines with internal teams and partners.
• Monitor timelines and support campaign reporting against KPIs.

Skills

Media planning

Cross-channel campaigns

Client relationship management

Budget oversight

Traditional media

Digital media

Paid media

Media trends

Media math

Reach & frequency

Audience research

Market analysis

Measurement

Reporting

Strategic recommendations

Campaign plans

Presentation skills

Rationale communication

Excel

PowerPoint

Data analysis

Analytical thinking

Critical thinking

Research interpretation

Organization

Attention to detail

Time management

Budget management

Written communication

Verbal communication

Stakeholder collaboration

Cross-functional collaboration

Education

Tools

Microsoft Excel

PowerPoint

Job description

G&S Business Communications LLC seeks a Media Planner to build research-based media strategies and multi-channel plans aligned with client objectives. You will lead research, craft tactical recommendations, and prepare briefs, flowcharts, and presentations to support approvals.

Collaborate with account, creative, digital, and activation teams to ensure integrated campaigns across traditional and digital channels, measuring success against KPIs and client goals.