Strategic Media Planner: Cross-Channel Campaigns

G&S Business Communications, a G&S Agency; Chicago (IL); On-site; USD 52,000 - 76,000; Full time

Job summary

G&S Business Communications in Chicago is seeking a Media Planner to develop research-based media strategies and plans that align with client goals. You will lead cross-channel campaigns, coordinate with account, creative, and digital teams, and prepare media briefs, flowcharts, and presentations to secure client alignment.

The role emphasizes strong analytical skills, proficiency in Excel and PowerPoint, and the ability to translate insights into tactical recommendations, negotiations with

Qualifications

• 2–3 years of professional experience in media planning and cross-channel campaign development.
• Experience with traditional and digital paid media channels.
• Understanding of media math, reach and frequency, and audience research.
• Ability to present strategic media recommendations to clients and internal teams.
• Proficiency in Excel and PowerPoint for data analysis and reporting.
• Strong communication and project management skills.
• Ability to manage budgets and deadlines across multiple campaigns.

Responsibilities

• Develop research-based media strategies informed by objectives and trends.
• Lead media research and analysis to inform planning decisions.
• Create cross-channel plans and tactical recommendations with presentations.
• Develop measurement frameworks and KPIs aligned with client expectations.
• Collaborate with activation teams to negotiate placements and support execution.
• Prepare media buying specifications and review insertion orders.
• Maintain organized media files, project docs, and time records.
• Support campaign reporting and performance recaps.

Skills

Media planning

Client management

Budget oversight

Excel

PowerPoint

Analytics

Campaign development

Cross-channel

Communication

Organization

Tools

Advantage

Job description

G&S Business Communications in Chicago is seeking a Media Planner to develop research-based media strategies and plans that align with client goals. You will lead cross-channel campaigns, coordinate with account, creative, and digital teams, and prepare media briefs, flowcharts, and presentations to secure client alignment.

The role emphasizes strong analytical skills, proficiency in Excel and PowerPoint, and the ability to translate insights into tactical recommendations, negotiations with