Integrated Media Planner — Remote & Cross-Channel Strategy

Kelly Scott Madison; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Remote work reimbursement

Job summary

Kelly Scott Madison, a leading independent media and advertising agency in Chicago, seeks an Integrated Media Planner to develop cross-channel plans for key clients, with focus on CPG. You will collaborate across teams to translate strategy into activation and measurement, leveraging data insights for optimization and growth.

The role requires 1–2 years in agency cross-channel media planning, strong Excel/PowerPoint skills, and familiarity with platforms like The Trade Desk, Meta, and TikTok.

Qualifications

• 1–2 years of cross-channel media planning experience in an agency setting.
• Ability to translate client objectives into actionable cross-channel media recommendations with data-centric analysis.
• CPG experience and familiarity with retailer data/retailer ecosystems is a plus.

Responsibilities

• Create cross-channel, tactical media plans rooted in client objectives, audience insights, and data analysis.
• Collaborate with Investment Solutions, Analytics & Insights, and other disciplines to align strategy, planning, activation, and measurement.
• Analyze campaign performance and marketplace trends to inform optimization and future planning.

Skills

Cross-channel planning

Data analysis

Budget management

Excel

PowerPoint

Campaign optimization

Communication

Project management

Tools

The Trade Desk

Meta

TikTok

Job description

Kelly Scott Madison, a leading independent media and advertising agency in Chicago, seeks an Integrated Media Planner to develop cross-channel plans for key clients, with focus on CPG. You will collaborate across teams to translate strategy into activation and measurement, leveraging data insights for optimization and growth.

The role requires 1–2 years in agency cross-channel media planning, strong Excel/PowerPoint skills, and familiarity with platforms like The Trade Desk, Meta, and TikTok.