Cross-Channel Media Planner — CPG, Remote, Data-Driven

Ksmmedia; Chicago (IL); Hybrid; USD 52,000 - 72,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Remote work reimbursement

Unlimited PTO

Job summary

KSM is seeking an Integrated Media Planner in Chicago to drive cross-channel media plans for key client(s), with a focus on CPG. You will translate business objectives into actionable plans, work with multiple teams, and optimize campaigns across offline and digital channels.

Ideal candidates have 1–2 years of agency experience, strong Excel/PowerPoint skills, and familiarity with platforms such as The Trade Desk, Meta, and TikTok. Remote work options and robust benefits are available.

Qualifications

• Translate client objectives into cross-channel media recommendations through data-driven analysis.
• Plan channels, budgets, and tactical recommendations rooted in business goals and insights.
• Collaborate with Investment Solutions, Analytics & Insights, and other agency disciplines.

Responsibilities

• Create cross-channel, tactical media plans rooted in client objectives, audience insights, and data-centric analysis, including channel allocation, budget development, and tactical recommendations
• Partner closely with Investment Solutions, Analytics & Insights, and other agency disciplines to ensure continuity between strategy, planning, activation, and measurement
• Analyze campaign performance, marketplace trends, and retailer data to identify insights and inform optimization and future planning recommendations
• Build familiarity with campaign activation and optimization across key digital platforms, with opportunities to support select in-platform responsibilities as team needs evolve
• Maintain accurate team and client documentation, including flowcharts, budget sheets, status reports, and campaign materials, while ensuring timelines and budget commitments stay on track
• Present tactical recommendations, performance learnings, and POVs to clients, while communicating proactively with internal and external stakeholders throughout the planning process
• Participate in competitive and marketplace analysis and contribute to agency POVs on relevant industry, consumer, media, and retail developments
• Support Associate team members and contribute to department initiatives through training, process improvements, best practices, and knowledge sharing

Skills

Cross-channel media planning

Data-centric analysis

Excel

PowerPoint

Communication

Organization

Attention to detail

Platform familiarity

Tools

The Trade Desk

Meta

TikTok

Job description

KSM is seeking an Integrated Media Planner in Chicago to drive cross-channel media plans for key client(s), with a focus on CPG. You will translate business objectives into actionable plans, work with multiple teams, and optimize campaigns across offline and digital channels.

Ideal candidates have 1–2 years of agency experience, strong Excel/PowerPoint skills, and familiarity with platforms such as The Trade Desk, Meta, and TikTok. Remote work options and robust benefits are available.