Strategic Media Planner — Creative, Data-Driven Campaigns

Publicis Groupe

Minneapolis (MN)

Hybrid

USD 61,000 - 84,000

Full time

14 days+

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Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Fallon Media Planner to develop and execute media plans across a diverse client portfolio. The role emphasizes creative media solutions and planning rigor, within a full-service agency that values variety of experience and creativity.

The position requires 2 years in media planning, strong software skills, and familiarity with Campaign Manager 360, Meta, Twitter, and other digital platforms. Benefits and compensation are provided according to policy.

Qualifications

2 years of prior media planning experience (Assistant Media Planner or Media Planner level).
Proficiency in Word/Excel/PowerPoint/Keynote.
Strong written and verbal communication skills.
Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics).
In-platform experience within Google Campaign Manager 360, Meta and Twitter; experience on Snap, TikTok, and Google Ads is a plus.

Responsibilities

Develop and execute creative media solutions based on client needs.
Steward execution of plans, goals, and budgets.
Consult industry research and resources to develop audience insights for plan recommendations.
Build audience recommendations using syndicated tools (MRI Simmons).
Evaluate vendor proposals and work with internal buying teams to facilitate media buys.
Stay current on industry trends and content.
Conduct pre- and post-buy media analyses.
Communicate with clients to develop and execute plans.
Manage trafficking of assets.
Mentor and develop junior team members.