Strategic Media Planner — Creative & Data-Driven

Fallon; Minneapolis (MN); Hybrid; USD 61,000 - 84,000; Full time

Job summary

Fallon in Minneapolis seeks a Media Planner to develop and execute media plans for a diverse client portfolio, balancing creativity with rigorous planning. The role emphasizes delivering effective media solutions and coordinating with internal teams.

The position requires 2 years of media planning experience, strong communication skills, and expertise in digital and traditional planning tools. A collaborative, growth‑oriented environment with ongoing learning opportunities is offered.

Qualifications

• 2 years of prior media planning experience (Assistant Media Planner or Media Planner level)
• Proficiency in Word/Excel/PowerPoint/Keynote
• Strong written and verbal communication skills
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics)
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma) and trafficking (Google Campaign Manager) In‑platform experience within Google Campaign Manager 360, Meta and Twitter required
• In‑platform experience on Snap, TikTok, and Google Ads is a plus

Responsibilities

• Develop and execute creative media solutions based on client needs
• Steward execution of plans, goals, and budgets
• Consult industry research and resources to develop rich audience insights to inform plan recommendations
• Build audience recommendations using syndicated tools
• Evaluate vendor proposals/working with internal buying teams to facilitate media buys
• Stay current on industry trends and content
• Conduct/present pre- and post-buy media analyses
• Communicate/meet with clients to facilitate development and execution of plans
• Manage the trafficking of assets
• Mentor and develop junior team members, and supporting supervisor with day-to-day tasks

Skills

Media planning

MS Office proficiency

Digital media tools

In‑platform advertising

Tools

Comscore

Nielsen

Vivvix

Pathmatics

Mediaocean

Prisma

Google Campaign Manager 360

Google Ads

Meta

Twitter

Snap

TikTok

Job description

Fallon in Minneapolis seeks a Media Planner to develop and execute media plans for a diverse client portfolio, balancing creativity with rigorous planning. The role emphasizes delivering effective media solutions and coordinating with internal teams.

The position requires 2 years of media planning experience, strong communication skills, and expertise in digital and traditional planning tools. A collaborative, growth‑oriented environment with ongoing learning opportunities is offered.