Senior Media Planner - Creative & Insight-Driven

Publicis Groupe Holdings B.V; Minneapolis (MN); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Fallon Media Planner within Publicis Groupe is responsible for developing and executing media plans for a diverse client portfolio. The role balances creative media solutions with rigorous planning and execution, requiring collaboration with internal teams and clients.

The position emphasizes proficiency in standard office tools, media planning software, and digital ad platforms, with opportunities to mentor junior staff and contribute to strategic insights.

Qualifications

• 2 years of prior media planning experience (Assistant Media Planner or Media Planner level)
• Proficiency in Word/Excel/PowerPoint/Keynote
• Strong written and verbal communication skills
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics)
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)
• In-platform experience on Snap, TikTok, and Google Ads is a plus

Responsibilities

• Develop and execute creative media solutions based on client needs
• Steward execution of plans, goals, and budgets
• Consult industry research and resources to develop audience insights
• Build audience recommendations using syndicated tools
• Evaluate vendor proposals and work with internal buying teams to facilitate media buys
• Stay current on industry trends and content
• Conduct/present pre- and post-buy media analyses
• Communicate with clients to facilitate plan development and execution
• Manage trafficking of assets
• Mentor and develop junior team members and supporting supervisor with day-to-day tasks

Skills

Media planning

Office software

Communication

Planning tools

Digital media buying

Ad platforms (Snap, TikTok, Google Ads

Tools

Comscore

Nielsen

Vivvix

Pathmatics

Mediaocean

Prisma

Google Campaign Manager 360

Job description

Fallon Media Planner within Publicis Groupe is responsible for developing and executing media plans for a diverse client portfolio. The role balances creative media solutions with rigorous planning and execution, requiring collaboration with internal teams and clients.

The position emphasizes proficiency in standard office tools, media planning software, and digital ad platforms, with opportunities to mentor junior staff and contribute to strategic insights.