Strategic Media Planner — Crafting Unignorable Campaigns

Allen & Gerritsen; Boston (MA); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Allen & Gerritsen is seeking an Associate Media Director to lead and support integrated media plans, collaborating with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision.

Bring a strong attention to detail and the ability to translate strategy into effective execution. The role rewards curiosity, collaboration, and a passion for creating media ideas that move brands and audiences.

Qualifications

• 1+ year of media planning and buying experience in an agency or brand environment
• Experience building campaigns in Facebook Ads Manager
• Experience with Excel and/or Google Sheets
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills
• Ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Support development of media plans aligned to client objectives and media briefs
• Conduct channel, audience, and competitive research
• Review and evaluate vendor proposals
• Assist with budget allocation and media mix planning
• Build Insertion Orders within Advantage
• Translate media plans into trafficking documentation
• Execute QA across platforms and internal documentation prior to launch
• Monitor pacing and support optimizations based on performance

Skills

Media planning

Communication skills

Multitasking

Collaboration

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or related field

Tools

Facebook Ads Manager

Excel

Google Sheets

Google Campaign Manager

UTM parameters

Microsoft Office

Google Workspace

Job description

Allen & Gerritsen is seeking an Associate Media Director to lead and support integrated media plans, collaborating with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision.

Bring a strong attention to detail and the ability to translate strategy into effective execution. The role rewards curiosity, collaboration, and a passion for creating media ideas that move brands and audiences.