Media Planner, Boston

Allen & Gerritsen; Boston (MA); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Allen & Gerritsen is seeking an Associate Media Director to lead and support integrated media plans, collaborating with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision.

Bring a strong attention to detail and the ability to translate strategy into effective execution. The role rewards curiosity, collaboration, and a passion for creating media ideas that move brands and audiences.

Qualifications

• 1+ year of media planning and buying experience in an agency or brand environment
• Experience building campaigns in Facebook Ads Manager
• Experience with Excel and/or Google Sheets
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills
• Ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Support development of media plans aligned to client objectives and media briefs
• Conduct channel, audience, and competitive research
• Review and evaluate vendor proposals
• Assist with budget allocation and media mix planning
• Build Insertion Orders within Advantage
• Translate media plans into trafficking documentation
• Execute QA across platforms and internal documentation prior to launch
• Monitor pacing and support optimizations based on performance

Skills

Media planning

Communication skills

Multitasking

Collaboration

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or related field

Tools

Facebook Ads Manager

Excel

Google Sheets

Google Campaign Manager

UTM parameters

Microsoft Office

Google Workspace

Job description

• 65,000-75,000 per year - Please note: final compensation within this range depends on your experience and the skills you bring. We're happy to talk through specifics during the interview process.

At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable .

At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life.

The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with client business objectives and elevate the craft of media across the agency.

You will collaborate closely with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision and care. This role requires strong attention to detail, analytical thinking, and the ability to translate strategy into accurate, effective execution.

From research and planning through trafficking and campaign management, you will help ensure our work is not just delivered, but delivered well.

Craftsmanship

Bring discipline and excellence to media planning, ensuring accuracy, impact, and value for clients.

• Support development of media plans aligned to client objectives and media briefs
• Conduct channel, audience, and competitive research
• Review and evaluate vendor proposals
• Assist with budget allocation and media mix planning
• Build Insertion Orders within Advantage
• Translate media plans into trafficking documentation
• Execute QA across platforms and internal documentation prior to launch
• Monitor pacing and support optimizations based on performance

Stay relentlessly curious about the changing media landscape and use insights to fuel smarter client work.

• Research emerging media trends and industry updates
• Explore new vendor and partner opportunities
• Ask thoughtful questions to strengthen planning recommendations
• Continuously seek ways to improve process, efficiency, and outcomes

Creativity

Transform client challenges into media-led ideas that stand out and make brands unignorable.

• Contribute to presentation development and storytelling
• Support development of integrated media ideas across channels
• Think beyond execution to understand how media amplifies creative impact

Culture

Be an A&G ambassador by fostering collaboration, inclusion, and team health as the foundation of great work.

• Collaborate cross-functionally with media, analytics, creative, account, and project teams
• Maintain clear and professional communication with vendors and partners
• Demonstrate accountability, positivity, and a team-first mindset
• Bring energy, humor, and a willingness to learn

What You Bring:

• Bachelor's degree in Advertising, Marketing, Communications, Media, or related field
• 1+ year of media planning and buying experience in an agency or brand environment
• Experience building campaigns in Facebook Ads Manager
• Experience with Excel and/or Google Sheets
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience with Google Campaign Manager
• Experience creating UTM parameters and supporting tagging processes
• Strong quantitative and problem-solving skills
• Familiarity with Microsoft Office and/or Google Workspace

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

A&G is not offering immigration sponsorship for this position at this time.*

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.