Strategic Media Planner & Campaign Lead

Gray Media; North Dakota; On-site; USD 70,000 - 100,000; Full time

Job summary

Gray Media in Fargo-Moorhead is seeking a Media Executive to plan, coordinate, and execute campaigns across TV and digital platforms. You will develop media plans, work with sales and creative teams, monitor performance, and prepare reports for clients and internal stakeholders.

The role requires strong media planning, data analysis, and communication skills in a fast-paced environment. This full-time, on-site position emphasizes collaboration, market awareness, and strategic thinking to

Qualifications

• Strong media planning skills with audience analysis, budget allocation, and campaign scheduling.
• Effective communication and writing for client-facing materials and proposals.
• Experience with social media marketing and SMO to support integrated campaigns.
• Ability to analyze performance metrics, interpret data, and make data-informed recommendations.
• Familiarity with television and digital media landscapes; broadcast or agency experience is beneficial.
• Proficiency with common office and media planning tools; comfortable with spreadsheets and presentations.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, Media Studies, or related field (or equivalent experience).

Responsibilities

• Plan, coordinate, and execute media campaigns across TV and digital platforms.
• Develop media plans and collaborate with Sales and Creative teams.
• Monitor campaign performance and prepare client and internal reports.
• Support social media initiatives and stay updated on market trends and ratings data.

Skills

Media planning

Audience analysis

Budget allocation

Campaign scheduling

Communication skills

Client-facing writing

Social media marketing

Data analysis

Industry knowledge

Office tools

Spreadsheets

Presentation software

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, Media Studies, or related field

Tools

Media planning tools

Spreadsheets

Presentation software

Job description

Gray Media in Fargo-Moorhead is seeking a Media Executive to plan, coordinate, and execute campaigns across TV and digital platforms. You will develop media plans, work with sales and creative teams, monitor performance, and prepare reports for clients and internal stakeholders.

The role requires strong media planning, data analysis, and communication skills in a fast-paced environment. This full-time, on-site position emphasizes collaboration, market awareness, and strategic thinking to