Media Executive

Gray Media; North Dakota; On-site; USD 70,000 - 100,000; Full time

Job summary

Gray Media in Fargo-Moorhead is seeking a Media Executive to plan, coordinate, and execute campaigns across TV and digital platforms. You will develop media plans, work with sales and creative teams, monitor performance, and prepare reports for clients and internal stakeholders.

The role requires strong media planning, data analysis, and communication skills in a fast-paced environment. This full-time, on-site position emphasizes collaboration, market awareness, and strategic thinking to

Qualifications

• Strong media planning skills with audience analysis, budget allocation, and campaign scheduling.
• Effective communication and writing for client-facing materials and proposals.
• Experience with social media marketing and SMO to support integrated campaigns.
• Ability to analyze performance metrics, interpret data, and make data-informed recommendations.
• Familiarity with television and digital media landscapes; broadcast or agency experience is beneficial.
• Proficiency with common office and media planning tools; comfortable with spreadsheets and presentations.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, Media Studies, or related field (or equivalent experience).

Responsibilities

• Plan, coordinate, and execute media campaigns across TV and digital platforms.
• Develop media plans and collaborate with Sales and Creative teams.
• Monitor campaign performance and prepare client and internal reports.
• Support social media initiatives and stay updated on market trends and ratings data.

Skills

Media planning

Audience analysis

Budget allocation

Campaign scheduling

Communication skills

Client-facing writing

Social media marketing

Data analysis

Industry knowledge

Office tools

Spreadsheets

Presentation software

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, Media Studies, or related field

Tools

Media planning tools

Spreadsheets

Presentation software

Job description

Company Description

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and the nation’s largest owner of top-rated local television stations and digital assets. The company serves 113 television markets, reaching approximately 36 percent of U.S. television households. Its portfolio includes leading stations in 77 markets and first- or second-ranked stations in 100 markets, as well as the largest Telemundo Affiliate group serving nearly 1.5 million Hispanic TV households. Gray also owns Gray Digital Media, a full-service digital agency providing advanced digital marketing solutions to national and local clients, and additional media properties such as Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, Third Rail Studios, and a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

Role Description

The Media Executive is a full-time, on-site role based in the Fargo-Moorhead market. This position is responsible for planning, coordinating, and executing media campaigns across television and digital platforms, ensuring effective audience targeting and optimal budget allocation. Day-to-day tasks include developing media plans, collaborating with sales and creative teams, monitoring campaign performance, and preparing reports and recommendations for clients and internal stakeholders. The Media Executive also supports social media initiatives, maintains up-to-date knowledge of market trends and ratings data, and contributes to strategic planning to grow audience reach and client results.

Qualifications

• Strong media planning skills, including audience analysis, budget allocation, and campaign scheduling.
• Effective communication and writing skills for collaborating with teams, presenting proposals, and creating client-facing materials.
• Experience with social media marketing and social media optimization (SMO) to support integrated campaigns.
• Ability to analyze performance metrics, interpret data, and make data-informed recommendations.
• Familiarity with television and digital media landscapes; prior experience in broadcast or agency environments is beneficial.
• Proficiency with common office and media planning tools; comfort working with spreadsheets and presentation software.
• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent relevant experience.