Media Buyer and Planner

Stratford Medical Group; Fort Lauderdale (FL); On-site; USD 55,000 - 65,000; Full time

Job summary

Stratford Medical Group is seeking a full-time Media Buyer & Planner in Fort Lauderdale to plan, negotiate, and optimize paid media across digital, TV, radio, and print. You will manage budgets, analyze market data, and collaborate with internal teams and external partners to maximize ROI.

The role requires 2–5 years in media planning/buying, strong negotiation and analytical skills, and a solid grasp of Google Ads, Meta, DSPs, and Google Analytics.

Qualifications

• 2–5 years of experience in media planning and/or media buying.
• Strong understanding of digital and traditional media channels.
• Familiarity with media buying platforms and analytics tools.

Responsibilities

• Develop strategic media plans aligned with campaign goals and budget.
• Negotiate rates, placements, and added value with vendors.
• Purchase media within budgets and timelines, manage schedules.
• Monitor campaigns and optimize for KPI improvements.

Skills

Media planning

Media buying

Negotiation

Analytics

Campaign management

Excel reporting

Communication

Tools

Google Ads

Meta (Facebook) Ads

DSPs

Google Analytics

Job description

We are looking for a full time Media Buyer & Planner to join our team of professionals!

About Us -

We are an established provider of medical treatments for a variety of men's health issues. We have a history of satisfied patients because we offer experience and expertise in a professional clinic atmosphere

Job Summary:

The Media Buyer & Planner is responsible for planning, negotiating, purchasing, and optimizing paid media across multiple channels to effectively reach target audiences and meet marketing objectives. This role analyzes market data, manages media budgets, and works closely with internal teams and external media partners to maximize campaign performance and return on investment.

Compensation: $55,000 to $65,000 Annual Salary plus Bonus Opportunities

Key Responsibilities:

Media Planning:

• Develop strategic media plans aligned with campaign goals, target audiences, and budget parameters
• Research and analyze market trends, audience data, and competitive activity
• Select appropriate media channels including digital, social, TV, radio, and print
• Forecast campaign reach, frequency, and performance metrics

Media Buying:

• Negotiate rates, placements, and added value with media vendors and partners
• Purchase media inventory within approved budgets and timelines
• Manage insertion orders, contracts, and media schedules
• Ensure all placements meet brand, legal, and regulatory requirements

Campaign Management & Optimization:

• Monitor live campaigns and make data-driven optimizations to improve performance
• Track KPIs such as impressions, clicks, conversions, CPA, and ROI
• Troubleshoot delivery issues and work with vendors to resolve discrepancies

Budget & Reporting:

• Manage media budgets and ensure accurate billing and reconciliation
• Maintain detailed records of spend, pacing, and performance
• Provide regular performance updates and insights to stakeholders
• Maintain strong relationships with media vendors and agency partners
• Stay current on emerging media trends, platforms, and best practices

Qualifications:

• 2-5 years of experience in media planning and/or media buying
• Strong understanding of digital and traditional media channels
• Experience with media buying platforms and analytics tools (e.g., Google Ads, Meta, DSPs, Google Analytics)
• Excellent negotiation, analytical, and organizational skills
• Ability to manage multiple campaigns and deadlines simultaneously

Preferred Skills:

• Experience in performance marketing and conversion-driven campaigns
• Familiarity with compliance-driven industries (e.g., healthcare, finance)
• Strong Excel and reporting skills
• Excellent written and verbal communication skills
• May require collaboration with external vendors and agencies

We believe in the importance of developing a professional staff and seeks to offer training and advancement opportunities from within.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.