Strategic Marketplace & Portfolio Insights Lead

Disney Entertainment; Burbank (CA); On-site; USD 107,000 - 143,000; Full time

Benefits offered by this job

Bonus

Long-term incentive units

Job summary

Disney Entertainment's Marketplace & Portfolio Insights team analyzes how audiences, platforms, and content are evolving. This role combines marketplace analysis, audience insight, and strategic storytelling to develop perspectives on changing consumer behavior, platform dynamics, and content engagement with a content library focus.

The Marketplace & Portfolio Strategic Insights Manager will lead hypothesis-driven analyses, synthesize information into clear insights, and create presentations for

Qualifications

• 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence.
• Experience working with audience measurement platforms, including Nielsen.
• Experience translating audience and consumer insights into business implications.

Responsibilities

• Analyze content performance and audience behavior across platforms and the broader entertainment ecosystem.
• Develop insights on content dynamics, including title performance, genre trends, library engagement, discovery, audience composition, and competitive positioning.
• Lead hypothesis-driven analyses exploring content performance, audience engagement, viewing patterns, and competitive dynamics across the entertainment marketplace.
• Synthesize multiple sources of information into clear insights that explain what is happening, why it matters, and potential implications for Disney's content portfolio strategy.
• Support the development of analytical frameworks that help stakeholders understand how content drives engagement, reaches audiences, and creates value across platforms (linear, streaming, FAST, and beyond).
• Create compelling narratives and presentations that translate complex analysis into actionable insights for business partners.
• Collaborate with teams across Research, Programming, Strategy, Distribution, Marketing, and Streaming to connect marketplace insights to business decisions.
• Fueled by intellectual curiosity, relentlessly explores multiple hypotheses, connects disparate data sources, and uncovers the underlying stories, patterns, and opportunities that others might overlook.

Skills

Audience research

Consumer insights

Analytics

Strategy consulting

Media intelligence

Nielsen data

Education

Bachelor's degree in Media, Analytics, Business, Social Sciences, or related field

Job description

Disney Entertainment's Marketplace & Portfolio Insights team analyzes how audiences, platforms, and content are evolving. This role combines marketplace analysis, audience insight, and strategic storytelling to develop perspectives on changing consumer behavior, platform dynamics, and content engagement with a content library focus.

The Marketplace & Portfolio Strategic Insights Manager will lead hypothesis-driven analyses, synthesize information into clear insights, and create presentations for