Marketplace Insights & Portfolio Strategy Lead

The Walt Disney Company; Burbank (CA); On-site; USD 107,000 - 143,000; Full time

Job summary

Disney is seeking a Marketplace & Portfolo Insights Manager in Burbank, CA to analyze content performance and audience engagement across platforms. You will synthesize data into clear insights for portfolio strategy and collaborate with Research, Programming, Strategy, Distribution, Marketing, and Streaming teams to drive business decisions.

The role emphasizes hypothesis-driven analysis, connecting signals from viewing behavior and marketplace dynamics to inform content strategy and platform

Qualifications

• 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence.
• Experience with audience measurement platforms (e.g., Nielsen).
• Experience conducting or partnering on qualitative and quantitative research initiatives.
• Experience translating audience and consumer insights into business implications.
• Bachelor’s degree in Media, Analytics, Business, Social Sciences, or related field.

Responsibilities

• Analyze content performance, audience behavior, and viewership trends across platforms.
• Develop insights on content dynamics, including title performance and genre trends.
• Lead hypothesis-driven analyses of content performance and audience engagement.
• Synthesize information into clear insights explaining changes and implications for Disney’s content portfolio.
• Support development of analytical frameworks linking content to engagement across platforms.
• Create narratives and presentations translating analysis into actionable insights for business partners.
• Collaborate with Research, Programming, Strategy, Distribution, Marketing, and Streaming teams.

Skills

Audience research

Consumer insights

Analytics

Strategy consulting

Media intelligence

Audience measurement platforms

Education

Bachelor’s degree in Media, Analytics, Business, Social Sciences, or related field

Tools

Nielsen

Job description

Disney is seeking a Marketplace & Portfolo Insights Manager in Burbank, CA to analyze content performance and audience engagement across platforms. You will synthesize data into clear insights for portfolio strategy and collaborate with Research, Programming, Strategy, Distribution, Marketing, and Streaming teams to drive business decisions.

The role emphasizes hypothesis-driven analysis, connecting signals from viewing behavior and marketplace dynamics to inform content strategy and platform