Marketplace & Portfolio Strategic Insights Manager

Disney Entertainment; Burbank (CA); On-site; USD 107,000 - 143,000; Full time

Benefits offered by this job

Bonus

Long-term incentive units

Job summary

Disney Entertainment's Marketplace & Portfolio Insights team analyzes how audiences, platforms, and content are evolving. This role combines marketplace analysis, audience insight, and strategic storytelling to develop perspectives on changing consumer behavior, platform dynamics, and content engagement with a content library focus.

The Marketplace & Portfolio Strategic Insights Manager will lead hypothesis-driven analyses, synthesize information into clear insights, and create presentations for

Qualifications

• 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence.
• Experience working with audience measurement platforms, including Nielsen.
• Experience translating audience and consumer insights into business implications.

Responsibilities

• Analyze content performance and audience behavior across platforms and the broader entertainment ecosystem.
• Develop insights on content dynamics, including title performance, genre trends, library engagement, discovery, audience composition, and competitive positioning.
• Lead hypothesis-driven analyses exploring content performance, audience engagement, viewing patterns, and competitive dynamics across the entertainment marketplace.
• Synthesize multiple sources of information into clear insights that explain what is happening, why it matters, and potential implications for Disney's content portfolio strategy.
• Support the development of analytical frameworks that help stakeholders understand how content drives engagement, reaches audiences, and creates value across platforms (linear, streaming, FAST, and beyond).
• Create compelling narratives and presentations that translate complex analysis into actionable insights for business partners.
• Collaborate with teams across Research, Programming, Strategy, Distribution, Marketing, and Streaming to connect marketplace insights to business decisions.
• Fueled by intellectual curiosity, relentlessly explores multiple hypotheses, connects disparate data sources, and uncovers the underlying stories, patterns, and opportunities that others might overlook.

Skills

Audience research

Consumer insights

Analytics

Strategy consulting

Media intelligence

Nielsen data

Education

Bachelor's degree in Media, Analytics, Business, Social Sciences, or related field

Job description

The Marketplace & Portfolio Insights team helps Disney leaders understand how audiences, platforms, and content are evolving. We connect signals across viewing behavior, competitive activity, audience trends, and marketplace dynamics to identify what is changing, why it matters, and what implications it creates for the business.

We are seeking a Marketplace & Portfolio Strategic Insights Manager to support the team’s analysis of the evolving media landscape. This role will combine marketplace analysis, audience insight, and strategic storytelling to help develop perspectives on changing consumer behavior, platform dynamics, and content engagement, with a content library focus.

Responsibilities

• Analyze content performance, audience behavior, and viewership trends to understand how viewers engage with programming across platforms and the broader entertainment ecosystem
• Develop insights on content dynamics, including title performance, genre trends, library engagement, discovery, audience composition, and competitive positioning
• Lead hypothesis-driven analyses exploring content performance, audience engagement, viewing patterns, and competitive dynamics across the entertainment marketplace
• Synthesize multiple sources of information into clear insights that explain what is happening, why it matters, and potential implications for Disney's content portfolio strategy
• Support the development of analytical frameworks that help stakeholders understand how content drives engagement, reaches audiences, and creates value across platforms (linear, streaming, FAST, and beyond)
• Create compelling narratives and presentations that translate complex analysis into actionable insights for business partners
• Collaborate with teams across Research, Programming, Strategy, Distribution, Marketing, and Streaming to connect marketplace insights to business decisions
• Fueled by intellectual curiosity, relentlessly explores multiple hypotheses, connects disparate data sources, and uncovers the underlying stories, patterns, and opportunities that others might overlook

Basic Qualifications

• 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence
• Experience working with audience measurement platforms, including Nielsen and related media datasets
• Experience conducting or partnering on qualitative and quantitative research initiatives
• Experience developing competitive intelligence, marketplace, or audience insights within media, entertainment, technology, or consulting environments
• Experience translating audience and consumer insights into business implications

Education

• Bachelor's degree in Media, Analytics, Business, Social Sciences, or related field

The hiring range for this position in Burbank, CA is $106,600 to $143,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Disclaimer

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

To learn more about Disney's guidelines on the use of AI for candidates, click here.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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