Marketplace & Portfolio Strategic Insights Manager

The Walt Disney Company; Burbank (CA); On-site; USD 107,000 - 143,000; Full time

Job summary

Disney is seeking a Marketplace & Portfolo Insights Manager in Burbank, CA to analyze content performance and audience engagement across platforms. You will synthesize data into clear insights for portfolio strategy and collaborate with Research, Programming, Strategy, Distribution, Marketing, and Streaming teams to drive business decisions.

The role emphasizes hypothesis-driven analysis, connecting signals from viewing behavior and marketplace dynamics to inform content strategy and platform

Qualifications

• 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence.
• Experience with audience measurement platforms (e.g., Nielsen).
• Experience conducting or partnering on qualitative and quantitative research initiatives.
• Experience translating audience and consumer insights into business implications.
• Bachelor’s degree in Media, Analytics, Business, Social Sciences, or related field.

Responsibilities

• Analyze content performance, audience behavior, and viewership trends across platforms.
• Develop insights on content dynamics, including title performance and genre trends.
• Lead hypothesis-driven analyses of content performance and audience engagement.
• Synthesize information into clear insights explaining changes and implications for Disney’s content portfolio.
• Support development of analytical frameworks linking content to engagement across platforms.
• Create narratives and presentations translating analysis into actionable insights for business partners.
• Collaborate with Research, Programming, Strategy, Distribution, Marketing, and Streaming teams.

Skills

Audience research

Consumer insights

Analytics

Strategy consulting

Media intelligence

Audience measurement platforms

Education

Bachelor’s degree in Media, Analytics, Business, Social Sciences, or related field

Tools

Nielsen

Job description

Marketplace & Portfolio Strategic Insights Manager

The Marketplace & Portfolio Insights team helps Disney leaders understand how audiences, platforms, and content are evolving. We connect signals across viewing behavior, competitive activity, audience trends, and marketplace dynamics to identify what is changing, why it matters, and what implications it creates for the business. We are seeking a Marketplace & Portfolio Strategic Insights Manager to support the team’s analysis of the evolving media landscape. This role will combine marketplace analysis, audience insight, and strategic storytelling to help develop perspectives on changing consumer behavior, platform dynamics, and content engagement, with a content library focus.

Responsibilities

• Analyze content performance, audience behavior, and viewership trends to understand how viewers engage with programming across platforms and the broader entertainment ecosystem
• Develop insights on content dynamics, including title performance, genre trends, library engagement, discovery, audience composition, and competitive positioning
• Lead hypothesis-driven analyses exploring content performance, audience engagement, viewing patterns, and competitive dynamics across the entertainment marketplace
• Synthesize multiple sources of information into clear insights that explain what is happening, why it matters, and potential implications for Disney’s content portfolio strategy
• Support the development of analytical frameworks that help stakeholders understand how content drives engagement, reaches audiences, and creates value across platforms (linear, streaming, FAST, and beyond)
• Create compelling narratives and presentations that translate complex analysis into actionable insights for business partners
• Collaborate with teams across Research, Programming, Strategy, Distribution, Marketing, and Streaming to connect marketplace insights to business decisions
• Fueled by intellectual curiosity, relentlessly explores multiple hypotheses, connects disparate data sources, and uncovers the underlying stories, patterns, and opportunities that others might overlook

Basic Qualifications

• 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence
• Experience working with audience measurement platforms, including Nielsen and related media datasets
• Experience conducting or partnering on qualitative and quantitative research initiatives
• Experience developing competitive intelligence, marketplace, or audience insights within media, entertainment, technology, or consulting environments
• Experience translating audience and consumer insights into business implications

Education

Bachelor’s degree in Media, Analytics, Business, Social Sciences, or related field

Employment Details

The hiring range for this position in Burbank, CA is $106,600 to $143,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment: Networks and News Groups

Job Posting Primary Business: Research, Insights & Analytics

Job Posting Primary Job Posting Category: Consumer Insights & Analytics - Television

Employment Type: Full time

Primary City, State, Region, Postal Code: Burbank, CA, USA

Alternate City, State, Region, Postal Code: (none)

Date Posted: 2026-08-19