Strategic Marketing Tech & Analytics Consultant

Ibm's Watson; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

IBM Watson in Illinois is seeking a Marketing Technology & Analytics Consultant to turn data into actionable ROI. You will partner with media, strategy and creative teams to audit marketing ecosystems, architect measurement solutions, and unify data into actionable dashboards.

The role blends analytics, marketing tech, BI, and consulting, with responsibilities for client workshops, data integration, and executive dashboards that enhance decision-making and campaign optimization.

Qualifications

• Minimum 5+ years in analytics, BI, martech, or digital marketing analytics.
• Experience working directly with clients in agency/consulting environments.
• Strong analytical thinking, problem-solving, and communication skills.
• Ability to manage multiple client engagements and technical projects.

Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
• Lead client discovery workshops to understand goals, metrics, and environments.
• Audit marketing technology stacks and reporting infrastructure.
• Develop implementation roadmaps and present strategic recommendations to stakeholders.
• Design and build dashboards and client-facing applications in DOMO.

Skills

Analytics

Client-facing

Project management

Communication

Education

Bachelor's degree in related field

Tools

DOMO

GA4

Google Tag Manager

Power BI

Job description

IBM Watson in Illinois is seeking a Marketing Technology & Analytics Consultant to turn data into actionable ROI. You will partner with media, strategy and creative teams to audit marketing ecosystems, architect measurement solutions, and unify data into actionable dashboards.

The role blends analytics, marketing tech, BI, and consulting, with responsibilities for client workshops, data integration, and executive dashboards that enhance decision-making and campaign optimization.