Strategic Marketing Analytics Consultant

Marshall Strategy; Chicago (IL); On-site; USD 138,000 - 207,000; Full time

Job summary

Marshall Strategy seeks a Career / Marketing Technology & Analytics Consultant to turn data into ROI, unifying marketing, CRM, and website data in DOMO and delivering executive dashboards for client organizations.

You will partner with client teams to audit martech ecosystems, design measurement solutions, implement tracking, and translate complex datasets into actionable insights that drive executive decisions.

Qualifications

• 5+ years of experience in analytics, business intelligence, marketing technology, or digital marketing analytics.
• Experience working directly with clients in an agency or consulting environment.
• Strong analytical thinking, problem-solving, communication, and project management skills.
• Ability to manage multiple client engagements and technical implementation projects simultaneously.
• Comfortable presenting technical concepts and strategic recommendations to executive audiences.

Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
• Lead client discovery workshops to understand business goals, marketing objectives, reporting needs, and technical environments.
• Audit client marketing technology stacks, websites, analytics implementations, CRM integrations, and reporting infrastructure.
• Evaluate tracking, attribution, data quality, and measurement maturity, recommending improvements based on industry best practices.
• Develop implementation roadmaps and present strategic recommendations to client stakeholders.
• Design and build executive dashboards and client-facing applications in DOMO.
• Unify marketing, CRM, website, media, sales, and operational data into centralized reporting environments.
• Analyze brand, marketing, campaign, and business performance to identify trends, opportunities, and actionable insights.
• Partner with media, strategy, and creative teams to measure campaign effectiveness and optimize marketing investments.
• Translate complex datasets into compelling stories and recommendations that drive business decisions.
• Implement and maintain Google Tag Manager, Google Analytics 4, marketing pixels, conversion tracking, and event measurement.
• Design and manage data layers, events, triggers, variables, and UTM governance.
• Configure lead attribution and campaign measurement across paid media platforms.
• Partner with developers to implement tracking, forms, and integrations that capture valuable customer and business data.
• Validate tracking implementations and troubleshoot data quality issues across marketing platforms.

Skills

DOMO

Power BI

GA4

GTM

SQL

HTML/CSS

JavaScript

CRM Platforms

Data Visualization

Tools

Tableau

Looker

Power BI

DOMO Platform

Job description

Marshall Strategy seeks a Career / Marketing Technology & Analytics Consultant to turn data into ROI, unifying marketing, CRM, and website data in DOMO and delivering executive dashboards for client organizations.

You will partner with client teams to audit martech ecosystems, design measurement solutions, implement tracking, and translate complex datasets into actionable insights that drive executive decisions.