Marketing Insights & Analytics Associate

CDW; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

CDW in Chicago seeks an Associate Analyst, Marketing Analytics & Insights to analyze data and deliver insights that optimize multi-channel campaigns. You will build dashboards, maintain data quality, and respond to stakeholder data requests.

You will support VoC and Customer Lifetime Value initiatives with Ipsos, gather feedback from NPS/CSAT/CES sources, and collaborate with Marketing and eCommerce to drive data-driven improvements.

Qualifications

• Bachelor's degree in business, information systems, statistics, mathematics, economics, computer science, or engineering.
• CDW Summer Internship experience
• Proficient with Microsoft Office, including Excel, Word, Outlook, and PowerPoint.
• Strong analytical skills and the ability to problem solve independently, analyzing large volumes of raw data, drawing conclusions, and developing actionable recommendations.
• Highly detail oriented, with the ability to handle multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Build, refresh, and maintain the Insights dashboards so recurring reporting is delivered accurately and on time.
• Project-own the standardized reporting cadence, including weekly, monthly, quarterly, and annual performance reporting.
• Assist in implementation of reporting in an automated business intelligence environment.
• Maintain external and internal data hygiene across new and existing data sources.
• Turn around ad-hoc data pull requests from stakeholders across the business.
• Provide hands-on support for the Voice of the Customer (VoC) and Customer Lifetime Value program alongside research partner Ipsos.
• Gather and organize existing feedback sources from across the business, including NPS, CSAT, CES, and Customer Advisory Board inputs, for use by the Ipsos team.
• Track deliverables and action items against the phased statement of work.
• Coordinate working sessions and capture notes, decisions, and follow-ups.
• Monitor survey fielding and response rates, flagging issues that put timelines at risk.
• Clean and consolidate incoming feedback data across sources.
• Prepare the recurring VoC reports and dashboards stakeholders rely on as the engagement moves into the embed phase.
• Utilize database querying, data manipulation, and statistical analysis to provide business support to Marketing.
• Manipulate data in a SAS, SQL, and Hadoop environment to create actionable insights aligned to business objectives.
• Support the leveraging of marketing channel and advanced customer analytics to assess and make strategic recommendations that improve company performance.
• Accurately differentiate the contributing marketing signals from the noise in evaluation of multi-channel campaign analytics.
• Assist in finding insights and creating recommendations that can be understood by a broad audience.
• Partner with marketing analytics to help implement a data-driven culture focused on continually improving the understanding of the customer.
• Establish and maintain strong relationships with key stakeholders in Marketing and eCommerce to drive actionable insights.
• Help support the evaluation of ongoing analytics and insights needs from stakeholders.

Skills

Analytical skills

Problem solving

Excel

Communication

Education

Bachelor's degree in business or related field

CDW Summer Internship experience

Tools

SQL

SAS

Tableau

Hadoop

Microsoft Excel

Power BI

Job description

CDW in Chicago seeks an Associate Analyst, Marketing Analytics & Insights to analyze data and deliver insights that optimize multi-channel campaigns. You will build dashboards, maintain data quality, and respond to stakeholder data requests.

You will support VoC and Customer Lifetime Value initiatives with Ipsos, gather feedback from NPS/CSAT/CES sources, and collaborate with Marketing and eCommerce to drive data-driven improvements.