Applied Intelligence Lead - Data-Driven Marketing

Mergeworld; Chicago (IL); Hybrid; USD 88,450 - 129,750; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401K

Flexible Time off & Holidays

Job summary

Mergeworld in Chicago is seeking a Manager, Applied Intelligence to lead performance reporting and analysis for client engagements. The role focuses on maximizing return on marketing investment through data-driven strategies and client collaboration.

The ideal candidate will have 5-7 years of digital analytics experience, proficiency in Adobe Analytics or Google Analytics, and a strong understanding of digital marketing channels. If you are passionate about analytics and delivering innovative solutions, apply now.

Qualifications

• 5-7 years of digital analytics experience with at least 2+ years designing analytics solutions.
• Strong understanding of digital marketing channels including Email, Display, Paid Search, and Social Media.
• Experience managing and mentoring data analytics teams.

Responsibilities

• Lead performance reporting and analysis for various client engagements.
• Work closely with clients to understand measurement and reporting needs.
• Proactively perform exploratory data analysis to fuel optimization.

Skills

Digital analytics experience

Adobe Analytics or Google Analytics proficiency

Advanced Excel or Google Sheets

Knowledge of HTML, CSS, JavaScript

Understanding of digital marketing channels

Education

Bachelor's Degree in related discipline

Tools

Google Analytics

SQL

Python

Job description

Mergeworld in Chicago is seeking a Manager, Applied Intelligence to lead performance reporting and analysis for client engagements. The role focuses on maximizing return on marketing investment through data-driven strategies and client collaboration.

The ideal candidate will have 5-7 years of digital analytics experience, proficiency in Adobe Analytics or Google Analytics, and a strong understanding of digital marketing channels. If you are passionate about analytics and delivering innovative solutions, apply now.