Strategic Marketing Specialist III (Remote)

University of Utah Health Research

Salt Lake City (UT)

Hybrid

USD 68,000 - 75,000

Full time

3 days ago
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Job summary

University of Utah Health Marketing & Communications Specialist supports planning, development, and execution of integrated initiatives aligned with executive leadership and service lines. The specialist translates complex clinical information into clear marketing strategies and content that drive growth and organizational priorities.

This role requires a strategic marketer with strong writing, organized project management, and collaboration skills to thrive in a team-driven environment and

Qualifications

  • Bachelor’s degree (or equivalent) with 6 years related experience.
  • Master’s degree (or equivalent) with 4 years related experience.
  • Excellent writing and editing skills.

Responsibilities

  • Establish positioning, target audiences, goals, and marketing plans across channels.
  • Gather consumer and market insights to inform strategies and lead generation.
  • Conceptualize and execute multi-channel campaigns along the consumer journey.
  • Develop creative briefs guiding direction for campaigns across digital, print, and video assets.
  • Evaluate campaign effectiveness using KPIs and optimize accordingly.
  • Build relationships with internal and external stakeholders for collaborative marketing efforts.
  • Plan, organize, and manage events with designated in-office days and remote work opportunities.
  • Adhere to project timelines and coordinate multiple tasks simultaneously.

Skills

Writing
Editing
Content development
Project coordination

Education

Bachelor's degree or equivalent

Tools

Drupal
SharePoint
Social media marketing

Job description

University of Utah Health Marketing & Communications Specialist supports planning, development, and execution of integrated initiatives aligned with executive leadership and service lines. The specialist translates complex clinical information into clear marketing strategies and content that drive growth and organizational priorities.

This role requires a strategic marketer with strong writing, organized project management, and collaboration skills to thrive in a team-driven environment and

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