Marketing

University of Utah; Salt Lake City (UT); On-site; USD 65,000 - 75,000; Full time

Job summary

University of Utah is seeking a Marketing & Communications Specialist to support the Heart and Vascular Care Line and Transplant Care Line. The role translates clinical information into marketing content, develops integrated campaigns, and collaborates across teams to advance strategic priorities at the university health system.

The position requires strong writing, content development, and project management skills, with experience in digital/email marketing and social media.

Qualifications

• Equivalency statement: 1 year of higher education can be substituted for 1 year of directly related work experience.
• Marketing Communication Specialist levels II/III require a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

Responsibilities

• Develop and implement integrated marketing and communications strategies that support growth goals.
• Identify audiences, positioning, goals, and channels for marketing plans.
• Create multi-channel campaigns across the consumer journey with consistent messaging.
• Provide strategic direction for advertising and public communications across digital, print, video, and assets.
• Gather consumer, market, and performance insights to inform strategies and optimize campaigns.
• Write and edit content that communicates Heart and Vascular and Transplant Care Lines’ services and patient experience.
• Showcase physicians, programs, research, and patient stories to boost visibility and reputation.
• Plan and manage occasional community events.
• Track budgets and resources for campaigns and projects.

Skills

Strong writing

Content development

Digital marketing

Email marketing

Social media marketing

Project management

Photography/Video

Graphic design basics

Healthcare familiarity

Education

Bachelor's degree or equivalent

Master's degree or equiv

Tools

Asana

Smartsheet

Basecamp

Drupal

SharePoint

Job description

Marketing & Communications Specialist

Job Summary

The Marketing & Communications Specialist supports thestrategic marketing and communications needs of the Heart andVascular Care Line and Transplant Care Line at University of UtahHealth. This position develops and executes integrated marketingand communications initiatives that support service-line growth,increase awareness of clinical services, strengthen physician andprogram visibility, and advance strategic priorities.This ideal candidate is a strategic marketer, strong writer,organized project manager, and creative thinker who can translatecomplex clinical information into compelling marketing andcommunications strategies and content. In addition, they need tothrive in a collaborative environment.

Learn more about the great benefits of working forUniversity of Utah: benefits.utah.edu

The department may choose to hire at any of the below joblevels and associated pay rates based on their business need andbudget.

Responsibilities

• Develop and implement integrated marketing and communicationsstrategies that support strategic priorities and growth goals.
• Identify target audiences, establish positioning, define goalsand objectives, and develop marketing plans using appropriatechannels.
• Develop and execute multi-channel campaigns across the consumerjourney, ensuring consistent messaging and alignment withUniversity of Utah Health brand standards.
• Provide strategic direction for advertising and public-facingcommunications, including digital, print, video, and other creativeassets.
• Gather and apply consumer, market, and performance insights toinform strategies, evaluate effectiveness, monitor key performancemetrics, and optimize campaigns and initiatives.
• Write, edit, and develop clear, compelling content thatcommunicates the expertise, services, programs, and patient careexperience of the Heart and Vascular and Transplant CareLines.
• Identify and develop opportunities to showcase physicians,clinical programs, research, innovation, patient stories, and otherareas that enhance the visibility and reputation of the Heart andVascular and Transplant Care Lines.
• Plan, organize, and manage occasional community events.
• Track project and campaign budgets and resources asappropriate.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience).

Department may hire employee at one of the following joblevels:

Marketing Communication Specialist, II: Requires abachelor's (or equivalency) + 4 years or a master's (orequivalency) + 2 years of directly related work experience.

Marketing Communication Specialist, III: Requiresa bachelor's (or equivalency) + 6 years or a master's (orequivalency) + 4 years of directly related work experience.

Preferences

• Strong writing, editing, and content development skills.
• Proficiency with digital and email marketing tools, web contentmanagement platforms (Drupal, SharePoint), and social mediamarketing.
• Experience using project management platforms such as Asana,Smartsheet, Basecamp, or similar tools.
• Experience with photography, video, or other multimedia contentdevelopment.
• Working knowledge of basic graphic design.
• Excellent organizational and time management skills with theability to handle multiple projects simultaneously.
• Experience in healthcare, health systems, academic medicine, ora related environment.

Requisition Number: PRN46175B

Full Time or Part Time?: Full Time

Work Schedule Summary: M-F 8-5, some evenings and/orweekends

Department: 01443 - Marketing and Community Relati

Location: Campus

Pay Rate Range: $65,000 - $75,000

Close Date: 11/11/2026

Open Until Filled:

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