Marketing Specialist, III

University of Utah Health Research; Salt Lake City (UT); Hybrid; USD 68,000 - 75,000; Full time

Job summary

University of Utah Health Marketing & Communications Specialist supports planning, development, and execution of integrated initiatives aligned with executive leadership and service lines. The specialist translates complex clinical information into clear marketing strategies and content that drive growth and organizational priorities.

This role requires a strategic marketer with strong writing, organized project management, and collaboration skills to thrive in a team-driven environment and

Qualifications

• Bachelor’s degree (or equivalent) with 6 years related experience.
• Master’s degree (or equivalent) with 4 years related experience.
• Excellent writing and editing skills.

Responsibilities

• Establish positioning, target audiences, goals, and marketing plans across channels.
• Gather consumer and market insights to inform strategies and lead generation.
• Conceptualize and execute multi-channel campaigns along the consumer journey.
• Develop creative briefs guiding direction for campaigns across digital, print, and video assets.
• Evaluate campaign effectiveness using KPIs and optimize accordingly.
• Build relationships with internal and external stakeholders for collaborative marketing efforts.
• Plan, organize, and manage events with designated in-office days and remote work opportunities.
• Adhere to project timelines and coordinate multiple tasks simultaneously.

Skills

Writing

Editing

Content development

Project coordination

Education

Bachelor's degree or equivalent

Tools

Drupal

SharePoint

Social media marketing

Job description

Details

Open Date: 10/21/2026

Requisition Number: PRN46552B

Job Title: Marketing Communication Specialists

Working Title: Marketing Specialist, III

Career Progression Track: P00

Track Level: P3 - Career

FLSA Code: Professional

Patient Sensitive Job Code?: No

Standard Hours per Week: 40

Full Time or Part Time?: Full Time

Shift: Variable

Work Schedule Summary: This position operates on a standard work week with designated in-office days and remote work opportunities, with occasional evenings and weekends.

Provide on-site support marketing events, including occasional evenings and weekends.

VP Area: U of U Health - Academics

Department: 01443 - Marketing and Community Relati

Location: Campus

City: Salt Lake City, UT

Type of Recruitment: External Posting

Pay Rate Range: $68,000-$75,000

Close Date: 12/08/2026

Priority Review Date (Note - Posting may close at any time):

Job Summary

University of Utah Health Marketing & Communications Specialist supports the planning, development, and execution of integrated marketing and communications initiatives that align with strategic priorities established by executive leadership, hospitals, clinics, departments, and service lines. This role helps advance system-wide patient visit goals; increase awareness among key audiences; enhance visibility of clinical services, physicians, and programs; and strengthen the U of U Health brand. The specialist translates complex clinical information into clear, compelling marketing strategies and content that support service-line growth and organizational priorities. The ideal candidate is a strategic marketer, strong writer, organized project manager, and creative thinker who thrives in a collaborative environment.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

• Establish positioning, research target audiences, set specific goals and objectives, and develop marketing plans to reach consumers through appropriate marketing channels.
• Gather consumer and market insight data to inform strategies, increase customer conversions, and generate more qualified leads.
• Conceptualize and execute on multi-channel campaigns across the consumer journey ensuring the alignment of messaging across all channels.
• Develop creative briefs to guide creative direction for marketing campaigns that meet objectives for all advertising and public-facing communications including digital, print, and video assets.
• Evaluate effectiveness and impact of marketing campaigns and strategies through evaluating key performance metrics and optimizing as necessary.
• Establish and nurture relationships with internal and external stakeholders to ensure a collaborative working environment with the marketing and communications department.
• Plan, organize, and manage events.
• Adhere to project timelines by following through on project details and coordinating multiple tasks/projects simultaneously.

Minimum Qualifications

EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Marketing Communication Specialist, III : Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.

Work Environment And Level Of Frequency Typically Required

• Nearly Continuously: Office environment, along with event activation, interacting, coordination, setup, and breakdown.

Physical Requirements and Level of Frequency That May Be Required

• Nearly Continuously: Sitting, hearing, listening, and speaking.

Preferences

• Strong writing, editing, and content development skills.
• Proficiency with digital and email marketing tools, web content management platforms (Drupal, SharePoint), and social media marketing.
• Experience using project management platforms such as Asana, Smartsheet, Basecamp, or similar tools.
• Experience with photography, video, or other multimedia content development.
• Working knowledge of basic graphic design.
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously.
• Experience in healthcare, health systems, academic medicine, or a related environment.

Type

Benefited Staff

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at [phone] for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at [phone] or [phone] or University Human Resource Management at [phone] if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX ( OEO ). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page .

Online reports may be submitted athttps://oeo.utah.edu

• https://publicsafety.utah.edu/safetyreport/**This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members , a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.