Remote Health Marketing Specialist

UnitedHealth Group; Auburndale (MA); Remote; USD 40,000 - 72,000; Full time

Benefits offered by this job

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase and 401k

Far-reaching benefits and incentives

Job summary

UnitedHealth Group is seeking a Marketing Specialist I to develop and execute external and in-clinic marketing strategies for Optum Massachusetts practices. You will drive patient growth, manage multichannel content, and coordinate messaging with cross-functional teams to align with business objectives.

The role emphasizes collaboration, attention to detail, and the ability to measure results, with training provided and flexible hours within a standard 8:00 am–5:00 pm window.

Qualifications

• 3+ years of marketing, communications, or related experience
• Experience with digital, content, and social media marketing
• Ability to work full time with flexible shifts during 8:00 am - 5:00 pm and possible overtime
• Experience with Microsoft Office (Excel, PowerPoint)

Responsibilities

• Develop and execute in-clinic and external marketing strategies and campaigns
• Create and manage patient-facing content across channels (web, email, signage, video, social, print)
• Serve as the primary owner of in-clinic collateral
• Oversee waiting room digital signage content and platform management for all locations
• Support event marketing, including managing sponsorship requests and on-site event coordination
• Manage marketing intake processes, prioritize requests, and route projects appropriately
• Partner with operations, practice managers, IT, and other stakeholders to align priorities and execution
• Identify process improvements and implement efficient, scalable solutions

Skills

Multi-channel marketing

Content creation

Brand communications

Digital marketing

Social media marketing

Education

High School Diploma / GED

Tools

Microsoft Office

Job description

UnitedHealth Group is seeking a Marketing Specialist I to develop and execute external and in-clinic marketing strategies for Optum Massachusetts practices. You will drive patient growth, manage multichannel content, and coordinate messaging with cross-functional teams to align with business objectives.

The role emphasizes collaboration, attention to detail, and the ability to measure results, with training provided and flexible hours within a standard 8:00 am–5:00 pm window.