Marketing Specialist, III

University of Utah; Salt Lake City (UT); Hybrid; USD 68,000 - 75,000; Full time

Job summary

University of Utah Health Marketing & Communications seeks a Marketing Specialist, III to support planning, development, and execution of integrated marketing initiatives across departments and service lines.

The ideal candidate is a strategic marketer, strong writer, organized project manager, and collaborative team player who thrives in a dynamic environment.

Qualifications

• Bachelor’s degree (or equivalent) in marketing or related field.
• 6+ years of directly related work experience with a bachelor’s, or 4+ years with a master’s.
• Experience in marketing communications and content development.
• Healthcare or academic medicine experience preferred.

Responsibilities

• Establish positioning, research target audiences, set goals, and develop marketing plans.
• Gather consumer and market insights to inform strategies and generate leads.
• Conceptualize and execute multi-channel campaigns across the consumer journey.
• Develop creative briefs to guide campaigns for digital, print, and video assets.
• Evaluate campaign effectiveness using KPIs and optimize as needed.
• Build relationships with internal and external stakeholders for collaboration.
• Plan, organize, and manage events.
• Adhere to timelines and coordinate multiple tasks simultaneously.

Skills

Strong writing

Project management

Content development

Communication

Time management

Healthcare familiarity

Education

Bachelor's degree or equivalent

Tools

Drupal

SharePoint

Asana

Smartsheet

Basecamp

Job description

Marketing Specialist, III

University of Utah Health Marketing & Communications Specialistsupports the planning, development, and execution of integratedmarketing and communications initiatives that align with strategicpriorities established by executive leadership, hospitals, clinics,departments, and service lines.

This role helps advance system-wide patient visit goals; increaseawareness among key audiences; enhance visibility of clinicalservices, physicians, and programs; and strengthen the U of UHealth brand. The specialist translates complex clinicalinformation into clear, compelling marketing strategies and contentthat support service-line growth and organizationalpriorities.

The ideal candidate is a strategic marketer, strong writer,organized project manager, and creative thinker who thrives in acollaborative environment.

Learn more about the great benefits of working forUniversity of Utah: benefits.utah.edu

Responsibilities

• Establish positioning, research target audiences, set specificgoals and objectives, and develop marketing plans to reachconsumers through appropriate marketing channels.
• Gather consumer and market insight data to inform strategies,increase customer conversions, and generate more qualifiedleads.
• Conceptualize and execute on multi-channel campaigns across theconsumer journey ensuring the alignment of messaging across allchannels.
• Develop creative briefs to guide creative direction formarketing campaigns that meet objectives for all advertising andpublic-facing communications including digital, print, and videoassets.
• Evaluate effectiveness and impact of marketing campaigns andstrategies through evaluating key performance metrics andoptimizing as necessary.
• Establish and nurture relationships with internal and externalstakeholders to ensure a collaborative working environment with themarketing and communications department.
• Plan, organize, and manage events.
• Adhere to project timelines by following through on projectdetails and coordinating multiple tasks/projectssimultaneously.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience).

Marketing Communication Specialist, III: Requiresa bachelor's (or equivalency) + 6 years or a master's (orequivalency) + 4 years of directly related work experience.

Work Environment and Level of Frequency Typically Required:

• Nearly Continuously: Office environment, along with eventactivation, interacting, coordination, setup, and breakdown.

Physical Requirements and Level of Frequency That May Be Required:

• Nearly Continuously: Sitting, hearing, listening, andspeaking.

Preferences

• Strong writing, editing, and content development skills.
• Proficiency with digital and email marketing tools, web contentmanagement platforms (Drupal, SharePoint), and social mediamarketing.
• Experience using project management platforms such as Asana,Smartsheet, Basecamp, or similar tools.
• Experience with photography, video, or other multimedia contentdevelopment.
• Working knowledge of basic graphic design.
• Excellent organizational and time management skills with theability to handle multiple projects simultaneously.
• Experience in healthcare, health systems, academic medicine, ora related environment.

Requisition Number: PRN46552B

Full Time or Part Time? Full Time

Work Schedule Summary: This position operates on a standardwork week with designated in-office days and remote workopportunities, with occasional evenings and weekends.Provideon-site support marketing events, including occasional evenings andweekends.

Department: 01443 - Marketing and Community Relati

Location: Campus

Pay Rate Range: $68,000-$75,000

Close Date: 12/08/2026

Open Until Filled: