Marketing & Communications Specialist, Web & Social

University of Utah; Salt Lake City (UT); Hybrid; USD 47,000 - 52,000; Full time

Benefits offered by this job

Medical-dental-wellness coverage

14.2% employer retirement contribution

Paid leave

Paid holidays

Tuition assistance

Free UTA transport pass

Job summary

The University of Utah's College of Nursing seeks a Marketing and Communications Specialist to manage the college’s webpages and share our purpose with audiences from prospective students to community members. This role collaborates with Health Sciences webmasters and the Marketing & Communications team, focusing 60% on website and 40% on social media.

You will write and edit content for social media, blogs, and ads, produce photography and video content, and use tools like Drupal, Adobe

Qualifications

• Requires a bachelor's (or equivalency) + 2 years of directly related work experience or a master's (or equivalency) degree.
• Hybrid on-campus role in Salt Lake City.

Responsibilities

• Serve as the point person for updates to the College of Nursing website using Drupal.
• Edit, develop, and implement content for webpages under supervision.
• Follow WCAG, SEO, and U of U Health best practices in all web content work.
• Draft, manage, create and reply to content for the CON's social media platforms.
• Write and edit social media captions for consistency and engagement.
• Create photography and video content for social media.
• Utilize design tools like Adobe Creative Suite, Marq, and Canva for content development.
• Assist in building, launching, and refining paid social media ad campaigns.
• Collaborate with social media professionals across U of U Health.
• Utilize Sprout Social for scheduling, monitoring, and reporting on social media activity.
• Contribute to social media strategy and brand consistency across digital platforms.
• Assist in developing website and social media best practices with webmasters and managers.
• Help photograph and/or assist at events related to content strategy.
• Work with the marketing manager to produce Insights, the CON's annual magazine.
• Collaborate with U of U Health professionals to gain insights in digital marketing and web strategy.

Skills

Content management

Social media management

Photography

Video content creation

Adobe Creative Suite

Sprout Social

Canva

Marq

Drupal

SEO & WCAG

Education

Bachelor's degree or equivalency

Tools

Drupal CMS

Adobe Creative Suite

Marq

Canva

Sprout Social

Job description

The University of Utah's College of Nursing seeks a Marketing and Communications Specialist to manage the college’s webpages and share our purpose with audiences from prospective students to community members. This role collaborates with Health Sciences webmasters and the Marketing & Communications team, focusing 60% on website and 40% on social media.

You will write and edit content for social media, blogs, and ads, produce photography and video content, and use tools like Drupal, Adobe