VP of Marketing — Healthtech Growth Leader

XRHealth; Needham Heights (MA); Hybride; USD 220 000 - 320 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Healthcare benefits

Flexible work environment

Strategic impact

Board-level exposure

Mission-driven culture

Résumé du poste

XRHealth is seeking a visionary VP of Marketing to lead our marketing strategy and execution as we scale our therapeutic XR platform across clinical, payer, and consumer channels. This is a senior leadership role that combines strategic oversight with hands-on execution—owning product marketing, demand generation, and brand storytelling.

You'll partner with Sales, Product, and Clinical teams to craft messaging that resonates with healthcare decision-makers and drives sustainable growth,

Qualifications

• 10+ years of marketing experience, including 4+ years in a senior leadership role.
• Growth experience in B2C and B2B2C, ideally in healthtech or digital health.
• Background in healthcare marketing is essential.
• Strong expertise in product marketing, demand generation, and brand management.
• Analytical mindset and storytelling excellence.
• Experience building high-performing marketing teams.
• Familiarity with HIPAA and FDA marketing guidance is a plus.
• Bachelor’s in Marketing/Business; MBA is a plus.

Responsabilités

• Develop positioning and messaging for XRHealth's products and solutions.
• Lead go-to-market strategies for new launches and features.
• Create sales enablement materials articulating XRHealth's value proposition.
• Drive multi-channel demand generation and measure KPIs.
• Build and manage the marketing budget and vendors.
• Ensure regulatory compliance in marketing communications.

Connaissances

Leadership

Growth marketing

Healthcare marketing

Product marketing

Analytics

Storytelling

Team management

HubSpot

Salesforce

Google Analytics

Formation

Bachelor's degree in Marketing or Business

MBA preferred

Outils

HubSpot

Salesforce

Google Analytics

Marketing automation platforms

Description du poste

XRHealth is seeking a visionary VP of Marketing to lead our marketing strategy and execution as we scale our therapeutic XR platform across clinical, payer, and consumer channels. This is a senior leadership role that combines strategic oversight with hands-on execution—owning product marketing, demand generation, and brand storytelling.

You'll partner with Sales, Product, and Clinical teams to craft messaging that resonates with healthcare decision-makers and drives sustainable growth,