Strategic Marketing Programs & Ops Leader

GoFundMe, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 164,000 - 246,000; Full time

Benefits offered by this job

Equity

Healthcare, dental, vision

401(k) saving program

Hybrid work options

Job summary

GoFundMe, Inc. seeks a Sr. Manager, Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization.

You will drive planning, prioritization, budgeting, resource allocation, and cross-functional execution to deliver measurable business impact. The ideal candidate will be a builder of operating systems, capable of leading a high-performing team, and partnering with the SVP of Marketing and leadership.

Qualifications

• 7-10+ years of experience in Strategy & Operations, Marketing Operations, Business Operations, Program Management, Consulting, or related disciplines.
• Proven people-management experience, including building, coaching, and developing high-performing teams.
• Proven success building operating systems and leading complex cross-functional initiatives in high-growth organizations.
• Strong experience in strategic planning, budgeting, forecasting, resource management, and organizational design.
• Exceptional program and project management capabilities.
• Experience partnering closely with executive leadership teams.
• Strong analytical, financial, and problem-solving skills.
• Experience developing reporting frameworks, operational dashboards, scorecards, and business reviews.
• Ability to influence stakeholders across functions and organizational levels.
• Excellent communication, presentation, and organizational skills.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Build and evolve the operating system that powers Marketing.
• Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments.
• Lead annual and quarterly planning, goal setting, business reviews, and organizational planning.
• Drive prioritization and resource allocation to maximize impact and focus.
• Lead Cross-Functional Execution: Drive execution of Marketing's highest-priority initiatives.
• Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs.
• Establish operating rhythms that improve accountability, visibility, and decision-making.
• Identify risks, remove blockers, and ensure strategic initiatives stay on track.
• Own Investment & Resource Planning: Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation.
• Develop frameworks to evaluate investments and prioritize opportunities.
• Provide visibility into budget performance, spending, and ROI.
• Build and Lead a High-Performing Team: Lead, coach and develop a team responsible for Marketing programs and operations.
• Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture.
• Build the team’s capabilities and structure as the needs of the Marketing organization evolve.
• Build Organizational Effectiveness: Create systems and processes that help Marketing scale.
• Improve visibility into priorities, capacity, execution health, and progress.
• Simplify workflows, strengthen collaboration and drive operational excellence.
• Lead Measurement & Reporting: Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes.
• Track goals, strategic initiatives, and performance.
• Deliver insights that improve decision-making and resource allocation.
• Oversee Marketing Operations & Technology: Own marketing operations, workflows and infrastructure.
• Improve planning systems, campaign operations, and execution processes.
• Evaluate tools, AI solutions, agencies, and vendors that help teams move faster and work smarter.

Skills

Strategy & Ops

People management

Cross-functional leadership

Analytical skills

Tools

Marketing technology stacks

Job description

GoFundMe, Inc. seeks a Sr. Manager, Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization.

You will drive planning, prioritization, budgeting, resource allocation, and cross-functional execution to deliver measurable business impact. The ideal candidate will be a builder of operating systems, capable of leading a high-performing team, and partnering with the SVP of Marketing and leadership.