Senior Consumer Product Marketing Leader

Socket.dev; San Francisco (CA); Hybrid; USD 125,000 - 172,000; Full time

Job summary

GoFundMe is seeking a Principal Consumer Product Marketing Manager Contractor in San Francisco for a 6-month mat-leave coverage. You will lead strategic GTM, craft messaging, and align cross-functional teams to drive product adoption and growth.

The role requires ramping quickly, working independently, and delivering high-impact initiatives in a fast-paced environment. In-office 2–3x per week in the SF Bay Area, you will partner with Product, Marketing, Research, and Data to translate insights

Qualifications

• 6–10+ years of experience in Product Marketing.
• Proven impact on consumer-facing product launches and strategic initiatives.
• Ability to own high-impact product launches and full-funnel campaigns.
• Mastery of product storytelling and messaging across lifecycle stages.

Responsibilities

• Lead end-to-end go-to-market strategies for product launches.
• Define segments, craft messaging, and drive cross-functional alignment.
• Track metrics showing impact on adoption, engagement, and growth.
• Translate objectives into integrated marketing and channel strategies.
• Lead retros and iterations to scale impact post-launch.
• Collaborate with Research and Data to optimize strategy and performance.

Skills

Product Marketing

Go-to-Market

Messaging

Data-driven

Tools

Figma

ClickUp

Asana

Amplitude

Slack

Job description

GoFundMe is seeking a Principal Consumer Product Marketing Manager Contractor in San Francisco for a 6-month mat-leave coverage. You will lead strategic GTM, craft messaging, and align cross-functional teams to drive product adoption and growth.

The role requires ramping quickly, working independently, and delivering high-impact initiatives in a fast-paced environment. In-office 2–3x per week in the SF Bay Area, you will partner with Product, Marketing, Research, and Data to translate insights