Senior Experiential Marketing Leader: Flagship Events

GoFundMe; United States; On-site; USD 164,000 - 246,000; Full time

Benefits offered by this job

Healthcare benefits

Hybrid work options

Parental leave

Job summary

GoFundMe is seeking an experienced events leader to own and evolve our experiential marketing function. You will set strategy for Collaborative, our flagship conference, and manage a portfolio of 40+ field events that drive pipeline and deepen nonprofit relationships.

You will lead a team of direct reports and contractors, partnering with Sales, Customer Success, Product, and Marketing to ensure measurable ROI and scalable event infrastructure.

Qualifications

• 8–12 years of experience in event marketing, experiential marketing, or field marketing with 3–4 years managing a team.
• Proven track record leading large-scale B2B events with 1,000+ attendees and multi-track programming.
• Experience building or scaling an events function with executive engagement and sponsor management.

Responsibilities

• Own the annual events strategy across Collaborative and the field marketing calendar.
• Lead end-to-end planning and execution of Collaborative, including attendee experience strategy and production quality.
• Oversee a portfolio of 40+ events, ensure local relevance and measurable pipeline outcomes.
• Set budgets, drive ROI, and align Sales, CS, and Product on event goals.
• Lead cross-functional projects and mentor a team of reports and contractors.

Skills

Event marketing

Experiential marketing

Field marketing

Budget management

ROI tracking

Cross-functional leadership

Sales collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Salesforce

Swoogo

ClickUp

Job description

GoFundMe is seeking an experienced events leader to own and evolve our experiential marketing function. You will set strategy for Collaborative, our flagship conference, and manage a portfolio of 40+ field events that drive pipeline and deepen nonprofit relationships.

You will lead a team of direct reports and contractors, partnering with Sales, Customer Success, Product, and Marketing to ensure measurable ROI and scalable event infrastructure.