Lead Customer Marketing Manager: GoFundMe

USA Lync; Northern (KY); Hybrid; USD 119,000 - 178,000; Full time

Benefits offered by this job

Healthcare

Equity

Retirement savings

Paid leave

Family-planning support

Learning programs

Wellness resources

Job summary

GoFundMe is hiring a full-time Lead Customer Marketing Manager for a remote U.S. role.

The role owns customer email communications, lifecycle calendars, review-generation programs, and account-manager enablement materials, connecting Product Marketing, Customer Experience, Sales, and Product teams. The role emphasizes strong writing, cross-functional collaboration, and ownership of customer-facing programs in a B2B SaaS context.

Qualifications

• Requires strong writing and ability to translate product messaging for customers and account managers.
• Experience communicating across Product Marketing, Customer Experience, Sales, and Product teams.

Responsibilities

• Own customer email communications and lifecycle calendars.
• Translate product messaging into clear customer communications.
• Maintain release and lifecycle calendars with defined owners and timing.
• Create account-manager enablement materials: Gong templates, talk tracks, templates, and emails.
• Identify gaps in account-manager tooling and liaise with Product Marketing and Customer Experience.
• Manage review-generation programs across G2, Capterra, and Trustpilot.
• Support launch planning and surface customer experience insights to product marketing.

Skills

Strong writing

Cross-functional collaboration

Tools

Gong

Gainsight

HubSpot

G2

Trustpilot

Job description

Role: Lead Customer Marketing Manager

GoFundMe is hiring a full-time Lead Customer Marketing Manager for a remote U.S. role. The position owns customer email communications, lifecycle calendars, review-generation programs, and account-manager enablement materials. This customer marketing role connects Product Marketing, Customer Experience, Sales, and Product teams.

Employer

GoFundMe

Location

Remote, United States

Employment type

Full-Time

Work mode

Remote

Salary

$118,500 to $177,500 annually in the United States

Benefits

• healthcare
• equity
• retirement savings
• paid leave
• family-planning support
• learning programs
• wellness resources

Customer Communications And Lifecycle Programs

• The Lead Customer Marketing Manager owns customer email communications and translates product messaging into clear communication for customers and account managers.
• The role maintains release and lifecycle communication calendars so product updates and customer touchpoints have defined owners and timing.
• Account-manager enablement includes Gong templates, talk tracks, conversation guides, quarterly and executive business review templates, one-pagers, and email templates.
• The manager also identifies gaps in account-manager tooling and connects those needs with Product Marketing and Customer Experience.

Review Generation And Customer Experience

• The position manages review-generation programs across G2, Capterra, and Trustpilot.
• It monitors review metrics and uses customer experience insight to inform Product Marketing.
• Launch planning is part of the work, along with surfacing customer experience findings to the product marketing team.
• The role therefore combines written communication, program ownership, customer evidence, and cross-functional planning rather than focusing on a single email channel.

Key Deliverables Overview

• Customer email and lifecycle communication calendars
• Gong templates, talk tracks, QBR and EBR materials, one-pagers, and email templates
• G2, Capterra, and Trustpilot review programs and metrics
• Customer experience insights for Product Marketing and Product teams

B2B SaaS Experience And Working Relationships

GoFundMe requires strong writing and the ability to communicate product information clearly and concisely. The role works across Product Marketing, Customer Experience, and Sales, so cross-functional collaboration is a stated qualification.

Familiarity with Gong, Gainsight, HubSpot, G2, or similar platforms is a plus. The required experience includes customer marketing, lifecycle marketing, review programs, and account-manager enablement materials within a B2B SaaS background.

GoFundMe's Mission And Team Context

GoFundMe describes itself as a community for good that unites individuals and nonprofits. Its community has raised more than $40 billion since 2010, and the organization works with GoFundMe.org, an independent public charity.

The company identifies values that include impatience to be great, finding a way, earning trust every day, and being fueled by purpose. Its broader organization includes GoFundMe Pro, company news, an annual Year in Help report, and programs for learning, development, recognition, volunteering, and mental health.

The remote arrangement places the role within a U.S. hiring scope, while pay may vary by geolocation. The listed salary range should be read as the employer's U.S. range, not as a promise of a single rate for every location.

The strongest application record for this role connects customer marketing results to specific communication systems, review programs, and account-manager tools. The open role retains the employer's seven-year experience threshold.