Marketing Programs Manager

FRC; Pennsylvania; On-site; USD 75,000 - 110,000; Full time

Job summary

FRC is seeking a Marketing Programs Manager, Shared Services, to centralize and optimize marketing across portfolio companies in the United States (PA). You will translate strategic goals into integrated programs, manage campaigns, events, content, and digital initiatives, and track performance to drive measurable business results.

The role requires cross-functional leadership, strong project discipline, and the ability to balance priorities across industries and audiences while maintaining

Qualifications

• Bachelor's degree or higher in marketing, communications, business or related field.
• 4+ years of progressive marketing experience including digital campaigns and content development.
• Experience planning multi-channel campaigns (digital, email, social, content, events).
• Strong written and verbal communication and project-management skills.

Responsibilities

• Serve as centralized marketing resource supporting portfolio companies.
• Translate strategic objectives into integrated marketing programs and campaigns.
• Plan, manage, and execute campaigns from concept to completion with timelines and budgets.
• Develop digital campaigns including email, social, and website updates, plus content creation.
• Collaborate with sales, operations, and leadership to align marketing with business goals.
• Monitor campaign performance, provide insights, and optimize accordingly.

Skills

Marketing strategy

Campaign management

Digital marketing

Analytics

Project management

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing, communications, business

Tools

Google Analytics

HubSpot

Salesforce

Job description

Job SummaryThe Marketing Programs Manager, Shared Services serves as a centralized marketing resource supporting portfolio companies through the planning, execution, and optimization of marketing initiatives. This role partners with company leadership, business stakeholders, and marketing teams to transform strategic objectives into integrated marketing programs, campaigns, events, content, digital initiatives, and communications that drive measurable business results. This role will manage multiple priorities across diverse industries, audiences, and market segments while maintaining strong project management, execution discipline, and performance tracking.Primary ResponsibilitiesStrategic Marketing SupportPartner with portfolio company leaders to understand business goals, target markets, and growth prioritiesTranslate company marketing strategies into actionable programs, campaigns, and initiativesProvide marketing guidance and execution support across multiple portfolio companies and business unitsIdentify opportunities to improve marketing effectiveness and align activities with organizational objectivesCampaign and Program ManagementPlan, manage, and execute integrated marketing campaigns from concept through completionDevelop and maintain project plans, timelines, and deliverables to ensure successful executionCoordinate multiple concurrent marketing initiatives while balancing competing prioritiesEnsure all marketing activities are completed on time, within budget, and in alignment with business goalsDigital Marketing and Content DevelopmentDevelop and manage digital marketing initiatives, including email campaigns, website updates, social media programs, and online advertising effortsCreate, coordinate, or oversee the development of marketing content, collateral, presentatives, case studies, and customer communicationsEnsure consistency of brand messaging and visual identity across all marketing channels and portfoliosSupport search, lead-generation, and customer-engagement initiatives through targeted content and digital campaignsEvents and CommunicationsPlan and support trade shows, conferences, webinars, industry events, customer meetings, and other marketing programsDevelop promotional materials and communications to drive participation and engagementCoordinate internal and external communications related to marketing initiatives and company announcementsManage event logistics, vendor relationships, and post-event follow up activitiesCross Functional CollaborationPartner with sales, business development, operations, and executive leadership teams to support business objectivesFacilitate communications among stakeholders to ensure marketing initiatives are aligned and executed effectivelyServe as shared-services marketing resource across portfolio companies, adapting to varying business needs and audiencesAnalytic and Performance MeasurementMonitor, track, and analyze marketing campaign performance and key performance indicators (KPIs)Prepare reports and dashboards that measure marketing effectiveness and business impactProvide recommendations for campaign optimization and continuous improvementUse data and insights to inform future marketing strategies, investments, and program prioritiesAdministration and Operational SupportMaintain marketing calendars, project documentation, and campaign recordsTrack budgets, invoices, and vendor expenditures related to marketing activitiesEnsure marketing processes, tools, and systems are used consistently across supported organizationsRequired Knowledge, Skills, and AbilitiesBachelor’s degree in marketing, communications, business, advertising, or related field4+ years or progressive marketing experience, including responsibility for digital marketing, media, campaign execution, communications, or related marketing programsDemonstrated experience planning and executing multi-channel marketing campaigns (including digital, email, social media, content, paid media, and/or eventsStrong understanding of digital media, audience targeting, campaign optimization, and performance measurementExperience using analytics and marketing performance data to evaluate campaigns and recommend improvementsStrong written and verbal communication skills with the ability to translate business objectives into executable marketing activitiesStrong project-management skills with demonstrated ability to move initiatives from concept through execution and measurementComfortable working directly with sales, business development, executives, subject-matter experts, and external partnersPreferred Knowledge, Skills, and AbilitiesExperience working in an agency, medica, technology, B2B, professional-services, or other multi-client/multi-business environmentsExperience with Google Analytics and digital advertising/measurement platformsExperience with email marketing, content/blog marketing, digital media planning, paid media, and campaign optimizationFamiliarity with CRM and marketing-automation platforms such as HubSpot, Salesforce, or comparable systemsExperience developing marketing dashboards and reporting campaign performance, conversion, pipeline, and ROIExperience supporting events, webinars, product/service launches, or integrated campaignsExposure to technology, cybersecurity, managed services, government contracting, public-sector markets, or B2B servicesExperience coordinating agencies, designers, freelancers, media partners, or other external resourcesPhysical RequirementsProlonged periods of sitting at a desk and working on a computerMust be able to lift 15 pounds at timesAbility to travel periodically among company offices, customer/partner events, conferences, and other business locations