Marketing Programs Lead — Campaigns, Digital & Events

New Charter Team Genesis; Connecticut; Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Job summary

New Charter Technologies is seeking a Marketing Programs Manager to translate marketing strategy into high-quality execution across a portfolio of operating companies. You will work with cross-functional teams, agencies, and vendors to drive campaigns, events, and digital initiatives that build brand awareness and generate leads.

You’ll manage calendars, CRM data quality, reporting dashboards, and collateral to ensure on-time delivery.

Qualifications

• 4–7 years of B2B marketing experience (technology, MSP, SaaS, or professional services preferred).
• Experience executing integrated marketing campaigns across digital, email, web, and events.
• Working knowledge of Google Ads, SEO/SEM, Google Analytics, and HubSpot (preferred).
• Excellent project management, organizational, and communication skills.

Responsibilities

• Execute integrated marketing campaigns from planning through launch and reporting.
• Build and deploy HubSpot email campaigns, landing pages, and campaign workflows.
• Coordinate campaign assets with internal stakeholders and agency partners.
• Ensure campaigns are delivered on time and aligned with business priorities.
• Coordinate Google Ads and SEO/SEM initiatives with agency partners.
• Manage website updates and landing page implementation.
• Maintain the social media calendar and coordinate campaign-aligned content.
• Coordinate blogs, webinars, thought leadership, and multimedia content.
• Leverage AI tools to improve efficiency and accelerate execution.
• Coordinate event logistics, sponsorships, registrations, promotional materials, and follow-up.
• Support educational webinars and virtual events.
• Ensure marketing programs are executed professionally and on schedule.
• Own the marketing calendar and project timelines.
• Support CRM data quality, campaign tagging, and list management.
• Coordinate vendors and agency activities.
• Prepare KPI dashboards and campaign reporting.
• Assist in developing presentations, one-pagers, campaign collateral, and sales support materials.
• Coordinate marketing assets for campaigns and service launches.

Skills

B2B marketing

Campaign management

Digital marketing

Content coordination

Project management

Tools

HubSpot

Google Ads

Google Analytics

SEO/SEM

Job description

New Charter Technologies is seeking a Marketing Programs Manager to translate marketing strategy into high-quality execution across a portfolio of operating companies. You will work with cross-functional teams, agencies, and vendors to drive campaigns, events, and digital initiatives that build brand awareness and generate leads.

You’ll manage calendars, CRM data quality, reporting dashboards, and collateral to ensure on-time delivery.